Types of Vietnam airport advertising – Most effective forms for brands

In Vietnam, airports serve not only as gateways for international exchange but also as prime locations for impactful brand communication campaigns. With a high passenger flow, extended waiting times, and diverse advertising spaces, airport advertising has emerged as a powerful channel that enhances brand visibility and recall. In this article, Quangcaosanbay.vn explores the types of Vietnam airport advertising, highlighting the most common formats and the distinctive advantages each one offers.

Why choose Vietnam airport advertising?

It’s no coincidence that leading brands choose airport advertising as part of their communication strategy. As a key category of Vietnam airport advertising, airports provide a unique environment where businesses can reach valuable audiences consistently and effectively.

High and stable passenger volume

Vietnam’s airports welcome millions of domestic and international travelers each year. With steady traffic flow that is less affected by seasonality or weather, airport advertising ensures wide and consistent exposure every single day.

Premium customer demographics

Most airport passengers are business travelers, professionals, investors, and international tourists – a group with high income, strong purchasing power, and openness to premium brands. This makes airports an ideal channel for mid to high-end businesses.

Extended exposure time

Unlike other outdoor advertising formats, airports offer longer interaction periods. Passengers spend considerable time waiting for check-in, security, boarding, or baggage claim, giving brands the opportunity to leave a stronger and more memorable impression.

Enhancing brand image and prestige

Appearing in a modern, international, and professional setting like an airport not only maximizes brand visibility but also elevates credibility and positions the brand as more premium in the eyes of the public.

Read more: What is pano advertising in Vietnam? Should you choose this form of advertising?

Main types of Vietnam airport advertising

Advertising at airports in Vietnam is becoming increasingly diverse, offering businesses multiple options to match different communication goals. Below are the most common types of Vietnam airport advertising that brands often choose to implement: 

LED screen advertising

LED screen advertising at airports stands out with modern technology, sharp visuals, and flexible content display. This format helps brands deliver messages in a dynamic and professional way. LED screens are usually placed in strategic locations such as check-in halls, security areas, waiting lounges, boarding gates, and baggage claim.

Lightbox advertising

Lightbox advertising is effective thanks to its clear, bright images that stand out day and night, combined with diverse and elegant designs. Operating 24/7 at reasonable costs, lightboxes are commonly found in check-in halls, corridors, waiting areas, boarding gates, and baggage claim zones.

Billboard

Among the types of Vietnam airport advertising, billboards make a strong impression with their large size, eye-catching visuals, and highly visible locations. Providing continuous 24/7 brand exposure, they are typically installed at airport facades, entrances, exits, departure and arrival halls, and roads leading to parking areas, effectively reaching both passengers and greeters.

Decal advertising

Decal advertising has the advantage of being flexible, cost-effective and easy to deploy.. Decals are often applied at entrances, escalators, elevators, check-in areas, security checkpoints, or arrival halls, allowing brands to connect closely with passengers and create lasting impressions.

Luggage trolley advertising

Among the types of Vietnam airport advertising, luggage trolley advertising stands out due to its constant mobility, allowing brands to reach passengers at close range and reinforce their message through decals on the trolley. With its high frequency and versatility, this format is most popular in arrival halls, baggage claim areas, and lobbies…

Standee

Airport standee advertising is a form of display advertising that uses standing banners placed in high-traffic areas such as waiting lounges, check-in counters, and entrance gates. Standees are lightweight, easy to move, and effectively showcase brand visuals to attract attention. Their key advantages include cost efficiency, high flexibility, and the ability to reach passengers directly within limited spaces.

How to choose an effective form of advertising at Vietnam airports

To choose the right types of Vietnam airport advertising and achieve high effectiveness at Vietnam airports, businesses need to consider several factors such as communication objectives, budget, target audience, and placement strategy. Below are some key tips to help brands make the right decision:

• Define communication objectives: For broad brand awareness, opt for billboards, pano, or LED screens. For closer interaction, choose booths, standees, or luggage trolleys.
• Balance the budget: Companies with larger budgets can prioritize billboards and LED screens, while lightboxes or decals are cost-effective options with long-lasting impact.
• Target audience: For VIP passengers, focus on business lounges; for regular passengers, prioritize check-in halls, waiting areas, and baggage claim zones.
• Strategic locations: Choose high-traffic points such as departure and arrival halls, security check areas, boarding gates, and baggage carousels.
• Diversify advertising formats: Combining multiple types of advertising at once helps maximize brand exposure and communication effectiveness.

Process of implementing airport advertising in Vietnam

To maximize the effectiveness of an airport advertising campaign, businesses should follow these steps:

Step 1: Define advertising format and location

Select the types of Vietnam airport advertising and display locations that align with communication goals and budget.

Step 2: Sign the service contract

Once the plan is agreed upon, the business and the service provider sign a contract to proceed with implementation.

Step 3: Design advertising content

Businesses create attractive, concise, eye-catching advertising content that complies with airport regulations. In addition, to save time, businesses can also choose the design service of an airport advertising provider.

Step 4: Content approval

The authorized airport authorities review and approve the advertising content before installation.

Step 5: Installation and setup

Airport advertising systems are installed and tested to ensure smooth operation.

Step 6: Acceptance and operation

After installation, both parties conduct acceptance testing and officially launch the advertising campaign.

See More: LED screen Vietnam airport advertising: A powerful channel to enhance brand visibility

Tips for running effective airport advertising campaigns

To run a successful campaign with different types of Vietnam airport advertising, businesses should focus on the following key points:

• Research the market and target audience: Understand passenger behavior, needs, and preferences to craft a message that truly resonates.
• Define objectives and budget: Set clear goals and allocate budget wisely to control costs, maximize ROI, and measure performance effectively.
• Create engaging ad content: Invest in eye-catching visuals, videos, colors, and concise messaging to attract attention and boost recall.
• Choose the right locations and timing: Prioritize high-traffic areas such as check-in halls, waiting lounges, and baggage claim, while leveraging peak travel seasons for greater reach.
• Measure and evaluate results: Track performance through surveys, feedback, behavioral data, and sales outcomes to refine and optimize future campaigns.

Quangcaosanbay.vn – A professional airport advertising service provider 

Quangcaosanbay.vn is a pioneering company in the field of airport advertising in Vietnam, offering comprehensive communication solutions that help brands reach millions of passengers each year. With over 10 years of hands-on experience and a strong partnership network across major airports such as Noi Bai, Tan Son Nhat, Da Nang, and Cam Ranh, we proudly accompany businesses in every stage of their brand promotion campaigns.

At Quangcaosanbay.vn, we are committed to delivering:

• A wide range of advertising formats: From billboards, LED screens, and standees to panels, terminal displays, and luggage cart advertising.
• Prime display locations: Strategically selected high-traffic areas to ensure maximum brand exposure.
• Comprehensive design and execution services: Creative consulting, professional design, and swift implementation.
• Optimized and transparent costs: Maximizing communication efficiency while maintaining a reasonable budget.

• Dedicated support: An experienced team ready to assist you before, during, and after every campaign.

From outdoor billboards and modern LED screens to standees and luggage cart advertising, the types of Vietnam airport advertising are becoming increasingly diverse and effective in elevating brand presence. With the advantage of reaching millions of passengers each year, this is a strategic communication channel for businesses looking to expand their visibility and strengthen their market position. If you’re seeking a professional airport advertising solution, contact Quangcaosanbay.vn today at hotline 0936 737 727 for prompt consultation and support.