Tho Xuan airport advertising – Boost brand visibility at Thanh Hoa’s key airport

Located in one of Vietnam’s most populous provinces, Tho Xuan Airport is rapidly emerging as a high-potential advertising hub. With growing passenger numbers and strategic importance in connecting Thanh Hoa to major cities, Tho Xuan airport advertising offers businesses a valuable opportunity to reach a wide and engaged audience through targeted placements and cost-effective formats. Let’s find out more with Quangcaosanbay.vn through the article below.

Introduction about Tho Xuan airport

Tho Xuan Airport (IATA: THD) is a growing regional aviation hub, located in Tho Xuan District, Thanh Hoa Province, approximately 45 km from Thanh Hoa City. The airport plays an increasingly important role in connecting the North Central region with key destinations such as Hanoi, Ho Chi Minh City, Da Lat and new routes to Buon Ma Thuot and Can Tho.

The airport is designed to serve a maximum of 2.5 million passengers per year and has undergone significant infrastructure improvements in recent years. The terminal provides essential services and continues to be upgraded to meet growing demand and improve the overall passenger experience.

In the first half of 2025, Tho Xuan Airport recorded more than 1.6 million passengers. This is a strong growth for Tho Xuan Airport due to expanded connectivity and tourist flows. With its steady growth and strategic location, the airport provides a valuable environment for advertising forms such as LED screens, light boxes and standees. All these factors converge to help Tho Xuan airport gradually affirm its position as a promising location for brand promotion in the North Central region.

Advantages of Tho Xuan airport advertising

Advertising at Tho Xuan Airport offers brands a strategic advantage in reaching high-potential customers in an environment designed for visibility and recall. Here’s why this regional airport is becoming a powerful marketing touchpoint:

Reach a high-quality audience segment

Air passengers traveling through Tho Xuan airport often include business professionals, working-class travelers, and returning residents with strong spending power. This makes Tho Xuan airport advertising especially valuable for brands in finance, education, real estate, and consumer goods.

Strong brand visibility in a clean, controlled Space

Unlike outdoor billboards in urban settings, the interior of Tho Xuan airport is structured, well-lit, and free from advertising overload. Ads placed in check-in halls, waiting areas, or baggage zones benefit from high foot traffic and long dwell time. This is ideal for improving brand recall.

Elevate brand image and professionalism

Placing ads in an airport setting projects credibility, scale, and reliability. For businesses seeking to enhance their market positioning in Thanh Hoa and surrounding provinces, advertising at Tho Xuan airport creates a perception of trust and established presence.

Less clutter, more impact

With fewer advertisers competing for attention, airport spaces provide a more focused media environment. Brands have more room to stand out and tell their story clearly without distractions especially in waiting lounges or boarding areas.

Increased potential for post-flight conversion

Airports offer a relaxed, transitional setting where travelers are more receptive to brand messaging. This makes Tho Xuan airport advertising not just a visibility tool, but a conversion driver especially for services and products relevant to travel, mobility, and homecoming.

See more: Phu Bai Airport advertising – Boost brand visibility in Hue gateway

Popular formats of Tho Xuan airport advertising

Tho Xuan airport offers a variety of flexible and high-impact advertising formats, allowing brands to select placements that match their objectives, budget, and target visibility. Below are the most effective ad types used at this airport:

Large-format billboards

Large-format billboards are the biggest and most eye-catching ads at the airport. They are usually printed on vinyl or high-quality weatherproof material, designed to last outdoors. These billboards often come in horizontal or vertical shapes, with bright colors and bold designs that stand out from a distance. They are placed along the roads leading to the airport, near drop-off areas, and on the front walls of the terminal. 

Their big size helps brands grab attention fast and stay in people’s minds. This ad type is great for companies who want to make a strong first impression and show that they are serious about reaching customers in Thanh Hoa.

Lightboxes

Lightboxes are bright, glowing ads placed inside the airport. They use LED lights and printed panels to make your brand stand out all day and night. You’ll find them in places like check-in areas, near security, and along arrival walkways. This format works well for brands that want to look modern, clean, and professional in a busy airport setting.

Overhead hanging banners

Overhead hanging banners are large fabric or vinyl ads suspended from the ceiling in airport terminals. They’re light, often double-sided, and printed with bold colors to stand out from a distance. You’ll usually find them in open spaces like departure halls or along long passenger walkways, places where travelers naturally look around or up. These banners are great for brand campaigns, product launches, or event sponsorships. 

Read more: Lien Khuong Airport advertising – Reach millions of tourists in Da Lat

Digital displays (LED, LCD & Frame screens)

Digital screens at the airport show moving ads like videos, animations, or even short clips with sound. These screens are placed in busy, high-traffic areas like boarding gates, waiting lounges, or walkways. You can use these screens to show brand stories, product highlights, or special offers in a fun, modern way. 

Another big plus is that you can choose specific time slots for your ad to play, like during peak flight hours or when certain flights arrive. That way, your brand reaches the right people at the right moment. This format is perfect for brands that want to stay fresh, dynamic, and top of mind in a crowded airport space.

Luggage trolley ads

Luggage trolley ads are brand visuals placed directly on airport baggage carts. As passengers push these carts through different parts of the terminal,from baggage claim to check-in counters and exits, your ad moves with them. 

Charging station and wi-fi zone ads

Charging station and Wi-Fi zone ads appear where travelers stop to charge their phones or connect to the internet. These areas usually have longer dwell times, meaning people stay there for a while to check emails, messaging, or browsing. While they’re focused on their screens, your ad is right there in front of them – on the station itself or the Wi-Fi login page. This gives your brand a calm but strong moment of attention in a place with little distraction.

Effective locations of Tho Xuan airport advertising

To maximize visibility and engagement, it’s crucial to select the right touch points within Tho Xuan Airport. The following locations are among the most effective for delivering brand messages to travelers with minimal distraction and high retention:

Arrival hall and exit pathways

This area is where travelers walk after they get off the plane and head outside to find taxis, buses, or private pickups. The walkways here are wide, bright, and not too crowded, which gives people more time to look around. Since passengers are usually moving slowly or waiting for someone, this space is perfect for placing ads that are easy to see and remember. 

Common ad formats in this area include lightbox posters, digital screens, or banners along the path.

Check-in area and airline counters

This is the first place travelers go when they arrive at the airport. While waiting in line to check in or drop off their bags, they often have nothing to do so they naturally look around. That’s why this area is perfect for advertising at Tho Xuan airport. 

Lightboxes and poster-style formats work especially well here. They’re placed right at eye level and in spots where people stop for a while, making them easy to notice and remember. 

Boarding gates and departure lounges

Boarding gates and departure lounges are some of the slowest parts of the airport journey. People are sitting around, scrolling their phones, grabbing a snack, or simply waiting with nothing much to do. That’s why this area is perfect for ads. 

When your message shows up near boarding doors or in seating zones, it’s more likely to get noticed and remembered. With travelers in a calm, less rushed mood, this space gives your brand a quiet moment to connect before they head off.

Baggage claim and trolley collection points

Baggage claim and trolley pickup are the last stops before passengers leave the airport. This area moves slowly, with people waiting and watching for their bags. That makes it a great place for ads, especially on the walls, pillars, or even right on the luggage carts themselves. 

Quotation of Tho Xuan airport advertising

The cost of advertising at Tho Xuan Airport typically ranges from $280 to $1,000 per month, depending on format, size, and placement. Below is a general estimate based on commonly booked formats:

• Backlit lightboxes: $320 to $480 per month
• Overhead hanging banners: $400 to $720 per month
• LED digital screens: $1,000 per month
• Trolley ads: from $280 per month

These prices may vary depending on several factors such as the location and visibility of the ad (for example, whether it’s in the main hall or a side corridor), the time of year and how busy the airport is, the duration of your campaign, and whether you’re booking one format or running a multi-format package.

Advertising implementation process at Tho Xuan airport

If you’re planning to Tho Xuan airport advertising, it’s helpful to understand how the whole process works. From selecting your ad formats to getting it installed and running, each step is designed to be clear and easy. Below is a quick look at how your brand goes from idea to full visibility at the airport:

Step 1: Planning: Gather campaign brief, goals, target audience, timeline, and budget.

Step 2: Proposal and quotation: Develop media plan and present ad types, placements, and pricing.

Step 3: Contract and prepayment: Sign agreement and process deposit.

Step 4: Design and approval: Support design revisions and apply for permits if needed.

Step 5: Print and color proofing: Test print materials in various tones and confirm with the client.

Step 6: Execution: Install ads according to schedule.

Step 7: Monitoring and warranty: Provide handover report with images and maintain during campaign.

Quangcaosanbay.vn – A trusted provider of Tho Xuan airport advertising services

Quangcaosanbay.vn is a leading advertising service provider with over 10 years of experience delivering high-impact airport media campaigns across Vietnam. For Tho Xuan airport advertising, we offer brands tailored advertising solutions designed around real passenger behavior, placement strategy, and budget optimization. 

Our process is clearly structured from planning to implementation and long-term support:  helping businesses run effective, hassle-free airport ad campaigns with measurable outcomes. Backed by deep market insight and hands-on execution, we ensure your brand stands out in one of the region’s fastest-growing travel hubs.

Conclusion

Tho Xuan airport advertising is a powerful yet cost-efficient way to build brand visibility in a growing regional market. Whether you’re a national brand entering Thanh Hoa or a local business aiming to scale, this channel offers direct access to thousands of travelers every day. 

Contact Quangcaosanbay.vn today via hotline 0936 737 727 for expert consultation and swift campaign deployment.