Phu Bai Airport advertising – Boost brand visibility in Hue gateway

Located at the gateway of Hue – The ancient capital of Vietnam, Phu Bai International Airport has become a valuable touchpoint for brands looking to increase their visibility in Central Vietnam. With rising tourism and steady passenger growth, Phu Bai airport advertising offers an efficient, cost-effective way to connect with both domestic and international travelers. Join Quangcaosanbay.vn to learn more about this impressive form of marketing below.

Overview of Phu Bai International Airport

Phu Bai International Airport (IATA: HUI) is located in Phu Bai Ward, Huong Thuy Town, approximately 13 kilometers southeast of Hue city center. The airport is steadily affirming its position as a strategic hub in Central Vietnam, especially following the official operation of the new Terminal T2 in June 2023.

Covering a total area of over 22,000 m², the new terminal is designed to handle up to 5 million passengers per year. It significantly enhances the airport’s infrastructure and incorporates advanced technologies such as self-service check-in kiosks and biometric e-gates. In the first half of 2025, Phu Bai welcomed over 1.09 million passengers, marking an 11% increase compared to the same period last year. This is a clear indicator of stable growth and potential for service expansion.

The terminal’s design reflects the rich cultural identity of the former imperial capital while embracing an open-concept layout, creating an ideal environment for airport advertising formats such as LED screens, lightboxes and standees,…

With a diverse passenger base and modern facilities, Phu Bai International Airport stands out as a strategic choice for businesses looking to boost brand visibility in Central Vietnam.

Key benefits of advertising at Phu Bai Airport

Phu Bai Airport advertising is a smart media strategy, helping businesses reach their target audience at the right time and in the right space. Here are the key reasons why businesses are choosing this location for their campaigns:

• High-quality audience segmentation: The airport mainly serves domestic and international tourists, business travelers, and people with stable incomes. These are consumers who are more likely to engage with well-presented brand content.
• Minimal noise, long exposure time: Unlike crowded public areas, the airport offers clean and open spaces, particularly in waiting lounges, check-in counters, and baggage claim areas. With strict management, advertising here is more recognizable, especially during long waiting times.
• Enhanced brand credibility: A presence in the airport elevates a brand’s image, signaling professionalism and scale. It helps position businesses as modern and trustworthy in the eyes of travelers.
• Flexible formats for tailored goals: Brands can choose from a wide range of display options from large outdoor billboards to digital LED screens, indoor lightboxes, or even branded baggage trolleys, depending on their communication objectives.
• Cost-effective and budget-flexible: Compared to major international airports like Noi Bai or Tan Son Nhat, advertising rates at Phu Bai are significantly more competitive. Businesses can also tailor their advertising packages to align with their budget and specific communication goals.
• Diverse advertising formats: From static displays such as lightboxes, standees, and billboards to dynamic formats like LED screens, LCD panels, TVCs, and even interactive touch technology, Phu Bai offers a wide range of options for businesses to get creative and maximize campaign impact.

See more: Dien Bien Phu Airport Advertising: A Smart Choice for Businesses in the Northwest Region

Popular advertising formats at Phu Bai Airport

To meet the diverse needs of branding and optimize passenger interaction, Phu Bai Airport advertising offers a variety of advertising formats to suit each campaign objective. Below are the most popular and effective airport advertising options at this gateway to Central Vietnam:

Large-format billboards: 

Large-format billboards are one of the boldest ways to get noticed at Phu Bai airport. These massive displays are placed in high-traffic areas like airport entrances, main roads, and parking lots. Built with durable, weatherproof materials, they stay vibrant and readable in all conditions. Their bold layout and elevated positioning offer clear visibility for both drivers and pedestrians.

Backlit lightboxes: 

Using backlit lightboxes for Phu Bai airport advertising are a bright and stylish way to show off your brand. These glowing displays are placed in busy indoor spots like walkways, baggage claim areas, and both arrival and departure halls. Built with LED lighting and printed panels, they keep your visuals sharp, colorful, and easy to see at all times no matter the lighting conditions. This format works especially well for brands that want to look modern, professional, and premium. With a polished look and 24/7 visibility, backlit lightboxes help your message shine in one of the airport’s most active zones.

Digital LED screens: 

These vibrant moving LED displays are placed in high-traffic areas such as waiting areas, check-in counters, and near departure gates. Unlike static advertising, LED displays can display moving graphics, videos, and timed messages that change throughout the day. This gives your brand more flexibility and engagement opportunities. Whether you’re running a seasonal promotion or a major launch event, digital displays keep your message fresh, eye-catching, and aligned with your campaign goals.

Read More: Phu Cat Airport advertising – A powerful investment for your brand

Luggage trolley ads: 

Luggage trolley advertising is a smart way to maintain your brand presence at the airport. These trolleys move with passengers from the baggage claim area all the way to the exit. This allows your message to be constantly displayed in a natural and easy way.

Charging station ads: 

Advertising at public charging stations in Phu Bai Airport offers high effectiveness by reaching passengers during their waiting time, when they are more likely to observe their surroundings. These stations are strategically placed in waiting lounges, boarding gates, and entrance areas, enhancing brand visibility and recall. This format also conveys a sense of practicality and friendliness, aligning naturally with the real needs of travelers.

Estimated quotation for Phu Bai Airport advertising

Estimated quotation for Phu Bai Airport advertising costs around $800–$1,500/month for luggage trolley ads, $1,200–$2,000/month for charging station ads, $1,500–$3,000/month for backlit lightboxes, $2,500–$5,000/month for digital LED screens, and $3,000–$6,000/month for large-format billboards, depending on placement, duration, and seasonality.

These rates may vary based on several factors, including ad location (indoor or outdoor), visibility, ad size and format, number of placements, campaign duration, creative execution (static or digital), seasonal passenger volume, and any exclusivity requirements.

At Quangcaosanbay.vn, we provide flexible, performance-driven advertising packages tailored to your objectives and budget. Get in touch with our team for a free consultation and receive a customized quote that aligns with your brand goals.

Advertising implementation process at Phu Bai airport

Phu Bai Airport advertising goes beyond simply booking media space but it’s a strategic opportunity to connect with thousands of high-value travelers every day. Here’s a step-by-step look at how bring your brand to “fly” inside one of Central Vietnam’s most dynamic aviation hubs:

Step 1: Collect campaign needs and consult on optimal ad solutions

Step 2: Finalize ad format, placement, and estimated budget

Step 3: Sign contract and handle upfront payments

Step 4: Receive and adjust design files

Step 5: Apply for permits

Step 6: Carry out on-site installation as scheduled

Step 7: Handover, reporting, and maintenance during campaign period

Quangcaosanbay.vn – Vietnam’s Leading Airport Advertising Partner

When choosing an airport advertising partner, businesses need strategic advice, transparent pricing, reliable execution and access to prime airport locations. Quangcaosanbay.vn meets all these expectations as Vietnam’s leading airport advertising partner.

With extensive industry expertise, a nationwide airport network and a results-oriented approach, we help brands maximize visibility and impact where it matters most. From tailor-made media planning to seamless implementation, Quangcaosanbay.vn is trusted by leading clients to deliver outstanding campaigns at Phu Bai Airport in particular and the Vietnamese airport system in general.

Phu Bai Airport advertising is a gateway to connect with high-value travelers in a modern, focused environment. With strategic locations and diverse formats, brands can turn every impression into a lasting impact.

To maximize the potential of advertising at Phu Bai Airport and beyond, partner with Quangcaosanbay.vn by contacting:

• Hotline: +84 936 737 727
• Whatsapp / Viber: +84 936 737 727
• Email: info@quangcaosanbay.vn
• Website: Quangcaosanbay.vn