LED screen Vietnam airport advertising: A powerful channel to enhance brand visibility

Today, many businesses prioritize airport advertising as an effective way to reach potential customers. Among the various options, LED screen Vietnam airport advertising has emerged as a modern and highly preferred communication method. With the support of advanced digital technology, LED screen Vietnam airport advertising is increasingly recognized as one of the most powerful solutions for building brand awareness. Join Quangcaosanbay.vn to explore this impactful advertising format in detail through the article below.

What is LED screen Vietnam airport advertising?

LED screen advertising at airports is a modern form of Digital Out of Home (DOOH) media that uses large digital display boards to broadcast video commercials (TVCs) continuously throughout the day. This technology delivers sharp images and vibrant colors, easily capturing the attention of travelers in airports.

The system is built from multiple LED modules (P4, P5, P6, P8, P10) that ensure seamless performance in various environmental conditions. At major airports in Vietnam, such as Noi Bai, Tan Son Nhat and Da Nang, these screens are strategically placed in key areas like check-in counters, departure lounges, security checkpoints and parking lots.

LED screen Vietnam airport advertising works by playing commercials in rotation, with each TVC lasting 15 – 30 seconds and repeating approximately every 4 minutes. Thanks to this high frequency, your message reaches passengers multiple times in a single journey, reinforcing brand awareness and leaving a strong impression.

Benefits of LED screen Vietnam airport advertising

LED screen Vietnam airport advertising offers numerous outstanding advantages. Below are some of the key strengths that make this form of advertising highly effective:

• Reach a massive audience for extended periods: Airports welcome thousands of passengers every day, with travelers spending significant time waiting for their flights. Studies show that 42% of passengers can still recall a brand they saw at the airport a week later. LED screens are large and strategically positioned in central areas, ensuring maximum visibility throughout the passenger journey.
• Cost-effective with high impact: LED screen Vietnam airport advertising is far more affordable than TV or print advertising-costing, only about one-tenth-yet it delivers impressive results. Research indicates that up to 87% of products experience revenue growth when using airport LED advertising.
• Sharp, eye-catching display: Thanks to advanced LED technology, screens maintain excellent brightness and vivid colors under any lighting conditions, ensuring that your message stands out at all times.
• Dynamic and engaging content: Unlike static billboards, LED screens can display multiple images and videos within each 15-30 second TVC. Creative content not only conveys brand messages but also entertains passengers during their wait, helping the ads be remembered naturally.
• Access to premium customers: Airports attract a high-spending audience including executives, business travelers, celebrities and premium tourists. This makes airport LED screen advertising the ideal choice for brands aiming to build a premium image and boost influence.

Read more: Advertising services at the airport: Prices & Quotation guide

Featured advertising positions of LED screen vietnam airport advertising

LED screen Vietnam airport advertising is considered one of the most effective communication channels thanks to its strategic placement. Each area within the airport offers unique advantages that help brands connect with the right target audience:

Check-in area

The check-in area is the first point of contact for passengers when they arrive at the airport, where they line up and wait to complete their procedures. This is an ideal moment for brands to appear repeatedly within passengers’ view. Fast-moving consumer goods, banking services, credit cards, insurance, hotel booking apps and travel services often leverage this area to build brand awareness and recall right from the start of the journey.

Boarding lounge

The boarding lounge is where passengers spend an average of 30 to 90 minutes before boarding their flight. In this more relaxed state, they are more likely to notice and absorb advertising messages. This area is perfect for premium brands such as fashion, watches, jewelry, wine, technology products, and premium banking services industries that benefit from giving customers time to observe, reflect, and remember.

Baggage claim at arrival hall

After landing, passengers usually wait 15 to 20 minutes to collect their luggage. This is a “golden” time for LED screens to capture attention and boost message retention. Hotels, resorts, travel tours, ride-hailing apps, taxi services, restaurants, and shopping centers are ideal advertisers for this area, as they can influence travelers right upon arrival.

Parking car and airport entrances/exits

Outdoor LED screens in parking areas are usually large, with wide and distant visibility. Advertising here reaches not only passengers but also accompanying relatives and greeters. This is the final touchpoint before leaving the airport, making it a powerful reminder of the brand message. Real estate companies, automotive brands, banks, or businesses seeking large-scale exposure often choose this location.

Quotation of LED screen Vietnam airport advertising

The cost of LED screen Vietnam airport advertising is determined by factors such as screen location, TVC airing frequency, clip duration (15s or 30s), and campaign duration. Pricing varies by airport, with major international airports like Noi Bai, Tan Son Nhat, Da Nang, and Cam Ranh generally having higher rates due to high passenger traffic and prime display positions.

For the latest Vietnam airport LED screen advertising rates, please contact Quangcaosanbay via:

Hotline/WhatsApp/Viber: +84 936 737 727

Website: www.quangcaosanbay.vn

Our consulting team will respond promptly, recommending the most suitable solutions to optimize your brand’s visibility and communication effectiveness.

Process of LED screen vietnam airport advertising

To maximize the impact of LED screen Vietnam airport advertising, businesses should follow a structured and professional process. The key steps typically include:

Step 1: Campaign planning

The business provides information about its products, services, advertising message, and preferred launch timeline. The implementation team analyzes the target passenger groups at the airport and proposes an optimal communication strategy along with a suitable budget.

Step 2: Agreement and contract signing

Once both parties finalize the screen locations, duration, and broadcast frequency, a contract is signed to officially launch the campaign.

Step 3: Content preparation and approval

The business supplies the final TVC file that meets LED screen technical specifications. The implementation team reviews the file, processes the necessary documents, and secures advertising content approval from the Airport Authority and airport management.

Step 4: Broadcasting and campaign monitoring

The advertising are broadcast according to the agreed schedule. Throughout the campaign, the provider monitors broadcast quality and delivers photo/video reports to ensure smooth and effective communication performance.

See more: The price of advertising airport Vietnam: Full detailed pricing update

Tips for effective LED screen airport advertising

To achieve the best results with your LED screen Vietnam airport advertising campaign, businesses should keep the following points in mind:

• Choose the right display location: Focus on high-traffic areas where passengers spend significant waiting time, such as check-in counters, boarding lounges, or arrival halls. If your goal is to reach premium customers, consider advertising in VIP zones like business class areas to connect with executives, entrepreneurs, and high-end travelers.
• Optimize your advertising content: Your LED screen content should be concise, easy to understand, and attention-grabbing within the first few seconds. Use smooth motion graphics, vibrant colors, and a clear message to attract passengers and leave a lasting impression.
• Comply with airport regulations: Ensure that all ad materials meet technical and aesthetic standards and follow airport authority guidelines for fast and smooth approval.
• Monitor and continuously optimize: Track campaign performance throughout the broadcast period, evaluate brand visibility, and adjust content or frequency as needed to maximize communication impact.

Quangcaosanbay.vn – A trusted provider of LED screen vietnam airport advertising

Quangcaosanbay.vn is a trusted provider of LED screen Vietnam airport advertising services across major airports nationwide. With extensive experience and a team of professional consultants, we deliver optimized communication strategies with transparent pricing and guaranteed results.

Our high-resolution LED screens are strategically placed in key locations such as check-in halls, boarding lounges, and arrival areas, enabling brands to reach millions of passengers every year. We continuously adopt the latest advertising technologies to ensure your content stands out and captures attention.
From strategy consulting and campaign execution to performance tracking, Quangcaosanbay.vn partners with businesses to maximize ROI and strengthen brand awareness.

LED screen Vietnam airport advertising is one of the most effective ways for brands to connect with millions of passengers at major airports across the country. With strategic screen locations, eye-catching content, and professional campaign management, businesses can significantly boost brand visibility and engagement. If you are looking for a powerful advertising solution to maximize exposure and ROI, contact Quangcaosanbay.vn today via hotline +84 936 737 727 for expert consultation and the latest quotation.