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Airports are not only the starting point for journeys, but also the first point of contact between brands and customers. With millions of people passing through each year, including business travelers, tourists, and international visitors, advertising at Vietnam airports has become a smart choice for many businesses looking to enhance their image and increase brand recognition. In this article, Quangcaosanbay will provide you with the latest pricing information, key advantages, and step-by-step guidance for launching effective airport advertising campaigns in Vietnam.
Overview of Vietnam’s Airport System
The airport system in Vietnam is divided into two main types based on the purpose of use: civil airports and military airports. Of which, civil airports play a role in serving the needs of travel, transporting passengers and goods domestically and internationally. Currently, Vietnam has 22 civil airports in operation, some of which are designed to integrate military areas to be ready to support when needed.
In parallel, the country also has 14 military airports, mainly serving the training and operations of the air defense – air force, directly managed by the Ministry of National Defense. The clear division between the two groups of airports helps ensure efficiency in exploitation and flexibly meet both civil and defense goals.
Major airports such as Noi Bai, Tan Son Nhat, Da Nang, Cam Ranh, Can Tho or Phu Quoc are not only important transportation hubs but also representative images of the country in the eyes of international tourists. Thanks to the increasing passenger traffic and the concentration of high-income customers, these airports are becoming potential advertising locations, where brands can make a strong impression and reach the right target audience.
Why Advertise at Vietnam Airports?
Advertising at Vietnam airports is becoming a top choice for many businesses due to the outstanding advantages this method offers. Below are the reasons why you should consider advertising at airports in Vietnam.
Large and diverse passenger traffic
Airports attract millions of passengers each year, including both domestic and international travelers from a wide range of customer segments.
High-spending customers
Air travelers usually have higher incomes and strong purchasing power, making them a valuable target group for premium brands and services.
Less competition and clutter
Compared to other advertising channels, airports offer a less crowded environment, allowing your message to stand out and be more memorable.
Longer interaction time
Passengers often have waiting time at airports, providing a great opportunity to naturally and effectively absorb advertising messages.
Variety of advertising formats
Airport advertising includes diverse formats such as LED screens, billboards, in-flight ads, flyers, and TV commercials, giving businesses flexibility to choose according to their budget and goals.
Enhanced brand recognition
Advertising at airports helps build and strengthen brand image among potential customers.
A reputable and professional media channel
Airports are modern, clean environments that elevate the value of your brand when displayed there.
Strong support for multi-channel marketing campaigns
Airport advertising can be combined with other media channels to boost the overall effectiveness of your marketing strategy.
Popular advertising formats at Vietnam Airports
The advertising system at airports in Vietnam is now very diverse, offering businesses flexible options based on their goals and budgets. Below are some of the most popular advertising formats preferred by many brands.
Airport Billboard Advertising
Billboard advertising is one of the most popular and impactful formats at airports. These large-format displays are strategically placed in high-traffic areas such as check-in counters, arrival halls, baggage claim zones, and main walkways. With their prominent size and 24/7 visibility, airport billboards effectively capture the attention of thousands of passengers each day, making them ideal for large-scale brand awareness campaigns.
Lightbox Advertising Inside Airports
A lightbox is a type of advertising display with internal lighting, making visuals clear and vibrant even in low-light conditions. These ads are typically installed in areas such as waiting lounges, corridors, or near boarding gates, creating a strong visual impression and enhancing brand recognition.
LED Screen Advertising
LED screens at airports are modern advertising tools that can display sharp, vivid videos and images. These screens are often placed in high-traffic areas such as waiting rooms and check-in areas, making brand messages more attractive and easily attracting passengers’ attention. In addition, the advertising format allows for easy content updates based on each campaign.
Charging Station Advertising at Airports
Charging stations for mobile phones and electronic devices are popular stopover points for many passengers. Advertising in these areas takes advantage of users’ focused attention while waiting, allowing brands to connect with their audience in a natural and effective way.
Luggage Trolley Advertising at Airports
Luggage trolley advertising is a form of airport advertising where brand messages are placed on passenger luggage carts, typically via panels attached to the front or sides of the trolley. These carts are used by travelers to transport their baggage from check-in to boarding or from baggage claim to the airport exit.
Airport Standee Advertising
Standee advertising at airports involves using freestanding vertical display boards made from materials like foam board, PVC, or acrylic. These stands are placed in key airport locations to promote brand messages, special offers, or provide directional information in a clear and eye-catching way.
Cost of advertising at Vietnam Airports
Cost of advertising at Vietnam airports depend on various factors, with four main elements that directly impact the budget, including:
Advertising placement:
This is the most influential factor affecting the cost. Prime locations such as international arrival and departure halls, check-in areas, main corridors, or VIP lounges typically have high passenger traffic and greater visibility, leading to higher rental prices. In contrast, secondary areas like staircases, side corridors, or technical zones are more affordable but offer lower reach and visibility.
Advertising format:
The cost varies depending on the type of advertisement. Billboards, large LED screens, lightboxes, or luggage trolley ads tend to be more expensive due to their large size, high visibility, and strong brand recognition. Meanwhile, formats like flyers, in-flight magazines, electronic ticket ads, or boarding pass inserts are more budget-friendly, making them suitable for limited budgets or short-term campaigns.
Campaign duration:
Costs are typically calculated on a weekly, monthly, or quarterly basis. Short-term contracts (1–3 months) usually have a higher cost per time unit compared to long-term packages (6 months to 1 year) due to discount incentives. Additionally, advertising during peak seasons such as holidays, Tet, or summer vacations—may be more expensive due to higher demand and increased passenger traffic.
Passenger traffic at each airport:
Each airport varies in scale, which directly affects advertising costs. For example, advertising at major international airports like Tan Son Nhat, Noi Bai, or Da Nang with their high passenger volume tends to be significantly more expensive than at smaller regional airports such as Vinh, Lien Khuong, or Tuy Hoa. However, smaller airports offer the advantage of lower costs, making them suitable for regional or localized campaigns.
To receive a detailed quotation and learn more about Quangcaosanbay’s advertising at Vietnam airports packages, please contact us using the following information:
- Hotline: 0936 737 727
- Website: https://quangcaosanbay.vn/
Top airports for advertising in Vietnam
Advertising at Vietnam airports is not only an effective strategy to reach potential customers but also a powerful way to build a professional and premium brand image. Key airports such as Noi Bai, Tan Son Nhat, Da Nang, Cam Ranh, and Phu Quoc offer ideal locations for launching advertising campaigns in Vietnam.
Tan Son Nhat International Airport (SGN) – Ho Chi Minh City: Vietnam’s busiest airport with the highest passenger volume and ideal for national and international brand visibility. Tan Son Nhat handled approximately 41 million passengers in 2023, and its capacity has now expanded to around 50 million annually with the opening of Terminal 3.
Noi Bai International Airport (HAN) – Hanoi: Noi Bai International Airport is one of Vietnam’s busiest and most modern airports, welcoming over 30 million passengers in 2024. With advanced infrastructure, international connectivity, and a high volume of business and tourism travelers, it offers prime opportunities for impactful brand exposure.
Da Nang International Airport (DAD): Central Vietnam’s most important airport and serves tourists and business passengers heading to Da Nang, Hoi An, and Hue. In 2024, DAD served approximately 13.4 million passengers, including about 6.2 million international and 7.2 million domestic travelers. The airport is designed to handle up to 14 million passengers annually, with future plans to expand further.
Cam Ranh International Airport (CXR) – Nha Trang: Cam Ranh International Airport is one of Vietnam’s most modern airports, leading the country in service quality and ranked among the Top 10 cleanest airports in the world in 2025. In 2024, it welcomed over 6.8 million passengers, with nearly 70% being high-spending international travelers. With synchronized infrastructure, a premium environment, and strong international traffic growth, Cam Ranh offers a prime opportunity for brands to engage affluent audiences and execute impactful advertising campaigns.
Phu Quoc International Airport (PQC): Phu Quoc International Airport is a modern gateway to Vietnam’s premier island tourism destination, welcoming over 5.5 million passengers in 2024. With a large proportion of high-spending international travelers, this airport offers brands a golden opportunity to reach affluent and tourism-driven audiences. Its modern infrastructure, premium space, and rapidly growing traffic volume make it a strategic location for impactful advertising campaigns.
Advertising process at Vietnam airports
To ensure optimal effectiveness and service experience, Quangcaosanbay carries out the airport advertising cooperation process in Vietnam through the following 4 steps:
Step 1: Planning & Quotation
Clients provide the campaign brief, and Quangcaosanbay develops a detailed media plan and quotation tailored to the objectives, budget, and timeline.
Step 2: Contract Signing & Deposit Payment
Both parties agree on the cooperation terms, and the client makes a deposit payment to initiate the campaign.
Step 3: Design & Permit Approval
Clients submit the final design files, while Quangcaosanbay assists with layout adjustments and handles the permit application process with relevant authorities.
Step 4: Installation, Execution & Maintenance
The campaign is installed and executed according to plan. Quangcaosanbay supervises, completes acceptance procedures, and provides maintenance throughout the campaign duration.
Choosing a trusted provider for advertising at Vietnam Airports
With our 12 years of experience in advertising at Vietnam airport, Quangcaosanbay is a reliable partner in Vietnam’s airport advertising industry, offering effective marketing solutions that connect businesses with millions of travelers annually.
We offer advertising packages at prime locations that ensure high visibility and attract the attention of potential customers. With affordable pricing and budget flexibility, Quangcaosanbay works closely with businesses from consultation and design to execution to optimize campaigns, enhance brand awareness, and build a strong market presence.
Advertising at Vietnam airports offers a powerful marketing opportunity for businesses to enhance brand visibility and unlock new partnership possibilities. If you’re interested in exploring airport advertising options, don’t hesitate to reach out to Quangcaosanbay at hotline 0936 737 727 for expert advice.
