Big billboard advertising in Vietnam – Outstanding and effective advertising form

Large billboard advertising in Vietnam has become one of the most powerful tools for brand visibility, especially in high-traffic areas such as airports. With striking size, 24/7 exposure, and premium placement along key passenger routes, these billboards create a strong visual impact that elevates brand awareness and recall. Let’s explore big billboard advertising in Vietnam in detail with Quangcaosanbay.vn through the article below.

What is big billboard advertising?

Big billboard advertising in Vietnam refers to the use of large-format outdoor displays, typically placed in high-traffic public areas to promote a brand, product, or service. These billboards are designed to capture attention quickly through bold visuals, concise messaging, and strategic placement.

In the context of pano advertising at Vietnam airports, big billboard advertising involves massive panels installed along airport entrances, terminals, parking areas, or roadways leading to and from the airport. The goal is to maximize brand visibility among millions of travelers, creating a lasting impression through constant exposure.

Benefits of big billboard advertising in Vietnam airports

Big billboard advertising at Vietnam airport is becoming a strategic choice for many brands thanks to its strong message delivery and effective customer reach:

Exceptional visibility and brand recall

Big billboard advertising offers unmatched exposure thanks to its large scale and prime locations. Positioned along major highways, city centers, and especially at airports, these billboards capture the attention of millions of commuters and travelers daily, ensuring strong brand recall long after the first impression.

Reaches a massive and diverse audience

Vietnam’s growing economy and tourism industry mean constant movement of both domestic and international travelers. Airport billboards, in particular, reach high-value audiences as business travelers, decision-makers and tourists. This is making every impression more impactful.

Continuous exposure 24/7

Unlike digital ads that disappear in seconds, big billboards work around the clock. Their constant presence builds familiarity and trust, helping brands stay top-of-mind without being intrusive.

Enhances brand prestige and credibility

Appearing on large-scale billboards at major locations like Noi Bai, Tan Son Nhat, or Da Nang airports signals that a brand is well-established and confident. This form of advertising not only spreads awareness but also reinforces brand authority in a competitive market.

Perfect for long-term brand building

Big billboard advertising is ideal for creating emotional connections through impactful visuals and messages. When paired with strategic placement, it contributes to sustained brand growth, especially in Vietnam’s fast-developing urban and tourism hubs.

See more: LED screen Vietnam airport advertising: A powerful channel to enhance brand visibility

Big billboard locations commonly installed at Vietnamese airports

Big billboard advertising in Vietnam airports not only creates a strong impression thanks to its striking size but also because it is strategically placed in key locations, maximizing passenger reach. Some of the most common areas to implement include:

• Check-in area: This is where every passenger must pass through, often with long waiting times and heavy foot traffic. Placing billboards here allows brands to make a memorable first impression at the very start of the journey, capturing attention while passengers are waiting to check in.

• Departure lounge: Passengers usually spend 30–60 minutes in this area before boarding, giving them plenty of time to observe and absorb advertising messages. Billboards placed here benefit from repeated exposure, which reinforces brand recall and creates a stronger emotional connection.

• Arrival hall: As passengers slowly move through this area to collect their luggage and head out, they are in a receptive state of mind. This makes the arrival hall ideal for brands offering post-flight services such as transportation, hotels, tours, or dining options.

• Parking area: Large format advertising in the airport parking area is a prime location for brands to reach thousands of passengers and people picking up and dropping off every day. With a wide view, long exposure time and open space, large format billboards easily attract attention and create a strong impression.

• Terminal entrances and exits: Positioned at the key entry and exit points, these billboards are almost impossible to miss. They create a powerful brand impression the moment passengers arrive and a lasting memory as they leave the airport.

Read more: What is pano advertising in Vietnam? Should you choose this form of advertising?

Quotation of big billboard advertising in Vietnam

The cost of advertising large billboards at Vietnamese airports varies depending on the location, size, type of billboard and the airport where it is deployed. On average, the current price is about 50 – 300 million/month. In particular, large airports such as Noi Bai, Tan Son Nhat, Da Nang often have prices 30-50% higher than local airports, due to high passenger traffic and prime advertising locations.

Please contact Quangcaosanbay.vn immediately for free consultation and exclusive quotes for each airport nationwide.

Process of big billboard advertising in Vietnam

To run an effective big billboard advertising in Vietnam campaign, businesses should follow a clear process, from selecting locations to monitoring and maintaining the campaign. The standard process usually includes the following steps:

• Step 1: Select locations and get a quote: Businesses receive consultation on potential billboard locations within the airport, including check-in areas, departure lounges, and arrival halls. Once the most suitable locations are selected based on communication goals, a detailed quotation is provided for consideration.
• Step 2: Contract signing and deposit payment: After both parties agree on the plan, a formal contract is signed. The client proceeds with the deposit payment to secure the selected locations and ensure timely implementation.
• Step 3: Provide and approve advertising content: The client provides the final advertising design that meets technical requirements. The advertising provider then handles the necessary procedures to obtain official approval from the airport authorities and relevant regulators.
• Step 4: Print test for client review: Before mass production, a test print of the advertising content is made so the client can review, check colors, layout, and overall quality, ensuring everything meets expectations.
• Step 5: Billboard production and installation: The billboard is produced and installed at the chosen location, following strict technical and airport safety standards. The installation process is closely monitored to ensure quality and on-time delivery.
• Step 6: Campaign monitoring and maintenance: After installation, the provider continues to monitor and supervise the campaign’s visibility throughout its duration. In case of any technical issues, timely maintenance is carried out to keep the billboard in perfect condition.

Quangcaosanbay.vn – A trusted provider of big billboard advertising in Vietnam airports

With over 10 years of experience in the field of airport advertising, Quangcaosanbay.vn is a trusted partner of hundreds of domestic and foreign brands. We specialize in providing large-format billboards at key airports such as Noi Bai, Tan Son Nhat, Da Nang, Cam Ranh, Phu Quoc, Vinh, Cat Bi…, helping businesses increase brand coverage and reach millions of passengers each year.
Quangcaosanbay.vn commits:

• Strategic location: Billboards are located in areas with high passenger traffic, clear visibility and 24/7 visibility.
• Professional design and construction: A creative team with extensive technical experience ensures aesthetics, safety and progress.
• Transparent and flexible prices: Clear, competitive quotes, suitable for each scale and advertising campaign.
• Quick procedures: Location consultation, licensing, construction, maintenance, all are done professionally and synchronously.

Big billboard advertising in Vietnam airports is a powerful communication solution that helps businesses create a strong visual impact, reach millions of passengers every day, and build sustainable brand awareness. Contact Quangcaosanbay.vn today at hotline 0936 737 727 for prompt consultation and support.