Tiếng Việt
Tan Son Nhat International Airport is Vietnam’s busiest and most commercially significant gateway, welcoming millions of travelers each year. With constant passenger flow from both domestic and international markets, it offers prime visibility for brands targeting affluent audiences. In this dynamic environment, advertising at Tan Son Nhat Airport allows businesses to elevate brand presence, reinforce credibility, and drive strategic consumer engagement.
Overview of Tan Son Nhat International Airport
Tan Son Nhat International Airport (IATA: SGN) located in Tan Binh District and just 8 kilometers from downtown Ho Chi Minh City, is Vietnam’s busiest airport and ranks among the top 50 airports globally in terms of passenger volume. As of 2024, the airport handled approximately 39.86 million passengers. Notably, international arrivals saw a robust 14% increase, reaching around 16.2 million, while domestic travelers remained stable at 23.6 million. These figures reflect the consistently high passenger density, making the airport an ideal environment for high-impact advertising campaigns.
Furthermore, the opening of Terminal 3 in April 2025 has expanded the airport’s total capacity to approximately 50 million passengers per year. This infrastructure upgrade significantly broadens advertising opportunities through new high-traffic touchpoints such as terminal lobbies, waiting lounges, baggage claim areas, and inter-terminal corridors. The constantly evolving passenger flow creates a dynamic media landscape perfectly suited for deploying omni-channel advertising strategies with precision and scale.
Popular advertising formats at Tan Son Nhat Airport
With millions of passengers passing through each month, advertising at Tan Son Nhat Airport offers businesses a high-impact platform to elevate brand visibility and engagement. From large-format displays to digital touchpoints, brands can choose from a diverse portfolio of media solutions aligned with various objectives and budgets. Below are the most trusted and effective advertising formats that leading brands consistently utilize at the airport:
Large Outdoor Billboards (Pano, Billboard) Placed in high-visibility areas such as parking lots, entry roads, and roundabouts, large-format billboards allow brands to reach thousands of travelers every day. With bold visuals and expansive display sizes, this format is perfect for industries seeking strong brand positioning, such as real estate, automotive, banking, and luxury fashion.
Digital LED Screens: LED displays are strategically installed throughout the airport, including check-in areas, security screening zones, VIP lounges, and baggage claim areas. Their ability to showcase dynamic visuals and videos makes them highly engaging and ideal for brands aiming to stand out with modern, eye-catching campaigns.
Lightbox Advertising: Lightboxes are positioned along main walkways, security checkpoints, corridors, and waiting areas. With continuous lighting, these ads remain visually prominent day and night. This format is particularly effective for long-term branding messages and is popular among retail, consumer goods, and travel service companies.
Luggage Trolley Advertising: Luggage trolleys are an essential part of the passenger journey, from baggage claim to airport exit. Placing ads on these trolleys allows brands to “travel” with passengers throughout the terminal, increasing brand exposure in a natural, non-intrusive way.
Standee Displays in Terminal Areas: Standees are vertical freestanding displays typically located in high-traffic areas such as check-in counters, security zones, boarding gates, or near escalators. With eye-catching designs and clear messaging, standees are ideal for promoting special offers, new product launches, or fresh branding initiatives.
Advertising Costs at Tan Son Nhat Airport
The cost of advertising at Tan Son Nhat Airport is influenced by various factors, including the location of the ad, the size and format of the media, the length of the campaign, and seasonal passenger volumes.
On average, monthly budgets can range from tens to hundreds of millions of VND, depending on the scale and format of your advertising campaign.
If you are looking for a cost-effective, professionally managed advertising solution, Quangcaosanbay.vn is your trusted partner. Contact us now for a detailed quote:
- Hotline: 0936 737 727
- Website: https://quangcaosanbay.vn
Advertising implementation process at Tan Son Nhat Airport
At Quangcaosanbay.vn, we prioritize both campaign effectiveness and customer experience. Every advertising project at Tan Son Nhat Airport is executed through a professional, transparent process, with close collaboration between our team and the client at every stage.
Step 1: Consultation and media planning
Upon receiving the campaign brief or client request, our team of experts will work directly with the client to clarify objectives, target audience, budget, and timeline. Based on this information, we develop a comprehensive media plan, outlining suitable advertising formats, strategic placement, display schedule, and detailed pricing.
Step 2: Contract agreement
Once both parties have finalized the plan, a formal contract is signed. The agreement includes terms on pricing, implementation schedule, warranty policy, technical support, and all relevant commitments.
Step 3: Initial payment
To initiate the campaign, the client proceeds with the first payment (deposit) as agreed in the contract. Following this, we begin all necessary preparations such as permits, printing, and scheduling for installation.
Step 4: Design and approval of advertising materials
The client provides final content files that meet the required specifications for the chosen advertising formats. If needed, our team will assist with file verification or adjustments to ensure compliance. We then submit the complete package for approval to the Department of Culture or or Tan Son Nhat Airport authority.
Step 5: Installation and execution
Upon receiving official approval, Quangcaosanbay.vn proceeds with on-site installation as per the agreed locations, quantities, and timelines. Every step of the implementation is carefully monitored to ensure safety and quality.
Step 6: Reporting and campaign warranty
After the campaign goes live, we deliver a full report with photos and/or videos for the client’s review. Throughout the campaign duration, we provide ongoing maintenance, monitor performance, and quickly resolve any issues that arise.
Tips for effective and cost-Optimized airport advertising
Advertising at Tan Son Nhat Airport is a strategic choice for businesses aiming to reach millions of passengers each month. However, to ensure maximum effectiveness, businesses should pay attention to the following key factors:
- Choose high-traffic areas: Prioritize ad placements at key locations such as entrances, check-in halls, security screening zones, and baggage claim. It is where passengers tend to stop and pay attention.
- Bold design, concise messaging: Use eye-catching colors, clear visuals, and brief messaging. For LED screens, incorporate smooth motion to increase engagement.
- Comply with legal regulations: Make sure all content, sizes, and placements follow airport advertising regulations and are properly approved to avoid interruptions.
- Leverage peak travel seasons: Holidays, tourism seasons, and major events are the best times to maximize exposure and impact.
- Work with a professional agency: Partnering with an experienced airport advertising provider ensures smoother processes, cost optimization, and better campaign results.
Trusted Advertising Service Providers at Tan Son Nhat Airport
With extensive expertise in the advertising field, Quangcaosanbay.vn provides a variety of advertising formats at Tan Son Nhat airport including LED screens, billboards, hanging lightboxes, luggage trolleys, and standees, helping businesses reach millions of passengers each month.
We are committed to:
- Fast execution, fully compliant with airport regulations
- Eye-catching designs, with sharp visuals that attract attention
- Dedicated support, from counseling to final implementation
- Cost-effective solutions, tailored to your communication goals and budget
In today’s media landscape, where precision and differentiation are key, advertising at Tan Son Nhat Airport stands out as a strategic choice for brands seeking to expand visibility and elevate their market positioning. With a world-class media environment, access to a high-value customer base, and nearly 40 million passengers annually, Tan Son Nhat has become a “golden touchpoint” for large-scale brand communication campaigns.
For expert consultation on advertising at Tan Son Nhat Airport, contact Quangcaosanbay.vn at hotline 0936 737 727 for immediate support.
