Outdoor billboard advertising in Vietnam: Outstanding marketing channel, reaching many customers

Along with the rapid development of the market and changing consumer behavior, outdoor advertising has increasingly proven its role as an effective communication channel. Outdoor billboard advertising in Vietnam helps businesses widely spread their brand image and product messages to a large audience. In the following article, Quangcaosanbay will provide you with a clearer overview of popular outdoor advertising formats, their key advantages, and why this channel continues to be a top choice for many businesses.

What is outdoor billboard advertising in Vietnam?

Outdoor billboard advertising in Vietnam is a form of brand, product, or service promotion delivered through advertising boards installed in public outdoor spaces with high footfall, such as main roads, intersections, residential areas, shopping centers, and major transportation routes.

This advertising format enables businesses to reach audiences continuously 24/7, ensuring broad brand exposure and strong brand recall. It is particularly effective in Vietnam, where traffic density is high, motorbike usage is widespread, and average travel times are long.

In Vietnam, outdoor billboard advertising includes various formats such as large-format billboards, building façade signage, outdoor LED screens, highway billboards and urban advertising displays. All of these formats must comply with the 2012 Law on Advertising as well as the outdoor advertising master plans established by local authorities.

Benefits of outdoor billboard advertising in Vietnam

Outdoor billboard advertising in Vietnam offers many outstanding advantages, delivering exceptional communication value for businesses, including:

• Wide coverage with 24/7 continuous exposure: Outdoor billboards are placed in high-traffic areas such as major roads, airports, and shopping malls, ensuring brands are seen continuously every day without interruption.
• Strong enhancement of brand awareness and recall: Repeated exposure to brand images and messages in public spaces helps customers recognize, remember, and gradually become familiar with the brand.
• High visual impact and attention-grabbing effect: With large sizes, prime locations, and the support of lighting or LED screens, outdoor billboards stand out, attract attention, and create a strong emotional impact on viewers.
• Elevating brand image and corporate credibility: Appearing on large billboards in central locations helps brands look more professional, trustworthy, and gain a stronger market position.
• Sustainable effectiveness with cost-efficient performance over time: Long display durations allow messages to stay deeply in customers’ minds, while the cost per impression remains highly competitive compared to many other media channels.

Popular forms of outdoor billboard advertising in Vietnam

Outdoor billboard advertising in Vietnam is implemented in a wide range of formats, allowing businesses to align their advertising strategies with specific communication objectives and budgets. Below are some of the most popular forms of outdoor billboard advertising currently chosen by brands and enterprises:

Large-format outdoor billboards

These are large-scale advertising boards typically placed along major roads, city gateways, and national highways. This format enables brands to reach a high volume of traffic and achieve strong, long-term brand visibility.

Building-mounted billboards (façade or rooftop)

Installed on building façades or rooftops in densely populated urban areas, this format offers long-distance visibility and high recognition, making it suitable for brand image–building campaigns.

Outdoor LED billboards

Featuring dynamic visuals, vivid colors, and flexible content updates, outdoor LED billboards are commonly located at major intersections, commercial centers, and high-traffic areas.

Airport billboard advertising

Deployed inside and outside airport terminals, this premium advertising format provides direct access to high-income audiences, business travelers, and international tourists, helping elevate brand image and positioning.

Highway and urban-area billboards

Placed along expressways, new urban developments, and large residential areas, these billboards support wide market coverage and maintain continuous brand presence among consumers.

Read More: LED screen Vietnam airport advertising A powerful channel to enhance brand visibility

Estimated cost of outdoor billboard advertising in Vietnam

The cost of outdoor billboard advertising in Vietnam currently depends on various factors, including location, billboard size, advertising format, campaign duration, and geographic area. For large-format outdoor billboards located along major roads and city gateways, advertising costs typically range from VND 50 to 300 million per month. Billboards installed on building façades or rooftops are generally priced between VND 30 and 150 million per month, while outdoor LED billboards offer more flexible pricing, usually ranging from VND 40 to 200 million per month, depending on display frequency and broadcasting time slots.

In addition to traditional formats, airport outdoor billboard advertising is considered a premium communication channel, offering effective access to high-income audiences, business travelers, and international tourists. Airport advertising costs are typically quoted based on terminal location, passenger traffic volume, and campaign duration, making professional consultation essential to identify the most suitable and cost-effective solution.
To receive the latest quotation for outdoor billboard advertising at airports, with the right location, optimized budget, and full legal compliance, please contact Quangcaosanbay.vn via hotline 0936 737 727 for detailed consultation and pricing from our expert team.

Outdoor billboard advertising in Vietnam depend on various factors

Step-by-step guide to booking outdoor billboard advertising in Vietnam

To implement outdoor billboard advertising in Vietnam effectively and in full compliance with legal regulations, businesses need to follow a clear and structured process—from site selection to installation and operation. Below are the basic steps to help you successfully deploy an outdoor billboard advertising campaign:

Step 1: Define advertising objectives

Businesses should clearly identify campaign goals such as increasing brand awareness, launching a new product, or driving sales. Clearly defined objectives help determine the most suitable billboard format, location, and campaign duration.

Step 2: Select advertising format and location

Based on budget and target audience, businesses may choose large-format billboards, building-mounted signage, outdoor LED screens, or airport advertising. Priority should be given to locations with high traffic volume, strong visibility, and compliance with local advertising master plans.

Step 3: Conduct site survey and receive quotation

The service provider will conduct an on-site survey to assess visibility, traffic flow, and installation conditions. Based on this evaluation, a detailed quotation will be provided for each proposed option.

Step 4: Design advertising content

Billboard content should be concise, highly visible, consistent with brand identity, and compliant with advertising content regulations. Designs typically require approval prior to implementation.

Step 5: Obtain permits and complete legal procedures

Outdoor billboard advertising in Vietnam requires approval from local authorities and must comply with the 2012 Law on Advertising as well as provincial and municipal outdoor advertising regulations.

Step 6: Installation and campaign execution

Once all procedures are completed, the billboard will be manufactured, installed, and put into operation according to the agreed timeline and safety standards.

Step 7: Monitor and evaluate performance

Campaign effectiveness is assessed through brand awareness indicators, market feedback, and audience reach data, allowing businesses to optimize future advertising campaigns.

See more: What is pano advertising in Vietnam? Should you choose this form of advertising?

Step-by-step guide to booking outdoor billboard advertising in Vietnam

Quangcaosanbay.vn – A reliable outdoor advertising partner in Vietnam

In the context of Vietnam’s increasingly competitive outdoor advertising market, where strict legal compliance is essential, Quangcaosanbay.vn is recognized as a reliable outdoor advertising partner, delivering effective communication solutions that are fully compliant with regulations and optimized for business budgets.

With a strong specialization in airport outdoor billboard advertising, Quangcaosanbay.vn enables brands to reach high-value audiences, business professionals, and international travelers at major airports nationwide. A wide range of advertising formats – including terminal-area billboards, LED screens, lightboxes, and both indoor and outdoor airport panels – are strategically consulted and tailored to specific communication objectives.

Beyond providing advertising locations, Quangcaosanbay.vn supports businesses throughout the entire process, from site surveys and location consultancy to transparent pricing, legal assistance, installation, and ongoing operations. Leveraging in-depth knowledge of airport advertising regulations and extensive hands-on experience, Quangcaosanbay.vn ensures brands achieve visibility in the right place, at the right time, and to the right audience.

Outdoor billboard advertising in Vietnam remains a highly effective communication channel for brands seeking strong visibility, broad market reach, and long-term brand recall. With diverse advertising formats, high-traffic urban environments, and continuous audience exposure, outdoor billboards continue to play a vital role in integrated marketing strategies.

To maximize the impact of your outdoor billboard advertising in Vietnam, especially at high-traffic airports, contact Quangcaosanbay.vn today via hotline 0936 737 727 for professional consultation, transparent pricing, and fully compliant advertising solutions tailored to your brand.