Advertising on Vietnam airplanes – High-impact channel for your brand

Advertising on Vietnam airplanes is considered one of the most premium forms of media in Vietnam. From inflight magazines to seatback placements, advertising on Vietnamese airplanes helps businesses stay top-of-mind during the entire journey. Discover the popular forms of advertising on Vietnam Airlines in the article below by Quangcaosanbay.vn.

What is airplane advertising in Vietnam?

Airplane advertising in Vietnam refers to marketing activities placed inside commercial aircrafts, targeting passengers throughout their journey. These can take many forms such as inflight magazine ads, branding on tray tables and headrests, digital screens, posters near boarding gates, or even product sampling during the flight. Airplane advertising especially effective for businesses aiming to reach business professionals, international tourists, and higher-income customers who often travel by air and have strong purchasing power. This combination of exclusivity, time, and audience quality makes airplane advertising one of the most impactful channels available for brands today.

Advertising on Vietnam airplanes

Benefits of advertising on Vietnam airplanes

Advertising on Vietnam airplanes not only delivers powerful brand recognition but also helps businesses affirm their prestige in a premium, low-clutter communication environment. Below are the key benefits:

Access to a high-end customer segment:

Passengers on Vietnamese airlines are primarily business leaders, professionals, executives, and affluent travelers. This is an ideal target audience for brands aiming to position themselves in the premium market segment.

A luxurious and trusted media environment:

In-flight advertising appears in an enclosed, distraction-free space, allowing marketing messages to capture attention and leave a lasting impression on passengers.

Diverse advertising formats:

Businesses can choose from various advertising options such as airline magazines, in-flight entertainment screens, tray tables, cabin signage, or VIP lounge placements, all tailored to specific communication goals.

Long-lasting brand exposure:

Unlike short-term media channels, in-flight advertising maintains continuous brand visibility throughout the passenger’s journey,  typically lasting 1 to 3 hours. This is ensuring deep and memorable engagement.

Enhanced credibility and brand prestige:

Featuring alongside reputable airlines such as Vietnam Airlines, Vietjet Air, and Bamboo Airways reinforces brand trust, elevates corporate image, and positions the business as part of an elite and credible ecosystem.

Benefits of advertising on Vietnam airplanes

Types of advertising on Vietnam airplanes

Advertising on Vietnam airplanes can take multiple forms, each designed to engage passengers in different ways. The most effective types include:

Aircraft exterior branding

This format involves wrapping parts of the plane, such as the fuselage, tail, or engines, with your brand’s visuals. It provides maximum visibility both on the tarmac and in the air, making it a high-impact option for increasing brand recognition and creating a lasting impression.

Aircraft exterior branding

Inflight magazine ads

Featuring your brand in the airline’s inflight magazine allows you to reach passengers during their reading time. This premium space is perfect for highlighting products, sharing stories, or promoting services in a context where readers are focused and attentive.

Inflight magazine ads

Digital screen ads

Ads displayed on inflight entertainment screens or cabin monitors use videos, animations, and motion graphics to capture attention. They are particularly effective for short, engaging campaigns, ensuring your message is seen multiple times throughout the flight.

Digital screen ads

Overhead luggage compartment advertising

Placing ads on or above the overhead bins targets passengers as they store or remove their luggage. This high-visibility area ensures repeated exposure during boarding and in-flight, making it an efficient way to increase brand presence inside the cabin.

Overhead luggage compartment advertising

Branded cups or tableware

Custom-branded cups, napkins, and meal trays provide both utility and visibility. Passengers interact with these items during meals and drinks, creating a subtle but memorable way to reinforce your brand.

Branded cups or tableware

Ticket branding

Adding your brand to boarding passes or e-tickets ensures early exposure, reaching passengers even before they enter the aircraft. This format offers a first impression that extends your campaign beyond the cabin.

Ticket branding

Cost of advertising on Vietnam airplanes

The cost of advertising on Vietnam airplanes varies depending on the type of placement, airline, and duration of the campaign. Below are the current reference prices for Vietnam Airline advertising:

• Aircraft exterior branding: USD 10,000 – 25,000 per plane per campaign, depending on size and duration.
• Inflight magazine ads: USD 2,000 – 4,000 per issue for full-page placements; smaller or advertorial formats range from USD 800 – 2,000.
• Digital screen ads: USD 3,000 – 6,000 per campaign, depending on duration and frequency.
• Overhead luggage compartment advertising: Ads on or above the overhead bins typically range from USD 2,000 to 4,500 per campaign, depending on the number of planes and placement.
• Branded cups or tableware: Custom-branded cups or tableware generally cost USD 1,500 to 3,000 per campaign, depending on quantity and design.
• Ticket branding: USD 300 – 800 per campaign, depending on circulation.

To get support for quotes for each campaign, please contact Quangcaosanbay.vn immediately via hotline 0936 737 727.

Cost of advertising on Vietnam airplanes

How to book airplane advertising in Vietnam

To place advertising on airplanes in Vietnam, businesses can refer to the following process:

• Define your campaign goals: Determine what you want to achieve, whether it’s increasing brand awareness, promoting a new product, or targeting premium passengers.
• Choose the advertising format: Decide which type of ad works best for your goals: inflight magazines, digital screens, seatback and tray table ads, headrest covers, or product sampling.
• Select the airline and routes: Different airlines serve different passenger profiles. Pick the airline and flight routes that align with your target audience for maximum effectiveness.
• Prepare creative materials: Develop visuals, copy, or product samples according to the airline’s specifications. Ensuring high-quality, compliant content is essential for approval.
• Submit for approval: Work with the airline or a trusted service provider to submit your materials. The airline reviews the content to ensure it meets editorial and safety standards.
• Confirm booking and schedule: Once approved, finalize the campaign dates, placements, and duration. Pre-booking is recommended, especially for premium placements.
• Campaign execution: The ad goes live onboard, reaching passengers throughout their flight and creating sustained exposure for your brand.

How to book airplane advertising in Vietnam

Quangcaosanbay.vn – A reputable provider of advertising services on Vietnamese airplanes

Quangcaosanbay.vn is a leading agency in Vietnam specializing in consulting, designing, and implementing in-flight and inflight magazine advertising solutions for major airlines such as Vietnam Airlines, Vietjet Air, and Bamboo Airways. With an experienced team and strategic partnerships with top carriers, we provide businesses with comprehensive, effective, and precisely targeted communication solutions to reach premium audiences.

Our commitments:

• Transparent and accurate pricing, tailored to each advertising position and campaign duration.
• Strategic media consulting to optimize budget and align with the brand’s objectives.
• Professional ad design support, ensuring technical compliance and premium visual standards for in-flight display.
• Performance tracking and reporting, offering detailed evaluations for each campaign phase.
• End-to-end service from A to Z, helping businesses save time, resources, and operational costs.

Advertising on Vietnam airplanes provides brands with a unique chance to connect with premium passengers, offering high visibility and lasting impressions. Contact Quangcaosanbay.vn immediately via hotline 0936 737 727 for quick consultation.