What is pano advertising in Vietnam? Should you choose this form of advertising?

Pano advertising in Vietnam is one of the most influential forms of visual communication for brands. With its large size, prominent location and 24/7 visibility, billboard advertising helps businesses make a strong impression on millions of passengers every year. In this article, Quangcaosanbay.vn provides a comprehensive look at billboard advertising in Vietnam to understand why it is still the preferred choice of leading brands.

What is pano advertising?

Pano advertising refers to large-format billboards typically placed in highly visible locations such as along highways, busy intersections, building facades, or areas with high foot traffic. It is an effective tool for conveying brand messages and allows businesses to reach their target audience in a direct and impactful way.

Unlike modern digital advertising, pano uses static images but benefits from large size and bold colors, creating a strong visual impression at first glance. The content is usually short, concise, and focused, enabling viewers to remember the message within just a few seconds.

In terms of materials, pano ads can be printed on Hiflex banners, PP decals, or other specialized materials depending on installation conditions and location. Its main strengths are durability against weather, easy maintenance, and long-term advertising effectiveness.

Benefits of implementing pano advertising in Vietnam

Pano advertising in Vietnam offers businesses many outstanding benefits, especially in strengthening brand awareness and effectively reaching target customers.

Extensive reach

Pano billboards are usually placed at strategic locations such as intersections, national highways, building facades, or busy city centers. This allows brands to reach tens of thousands of impressions daily from diverse audiences.

Strong visual impact

With large dimensions, vibrant colors, and eye-catching designs, pano billboards instantly capture attention and leave a lasting impression of the brand in just a few seconds.

Long-term presence

Unlike social media or television ads that are short-lived, pano advertising can remain effective for many months, even years if properly maintained. This makes it an ideal choice for long-term brand awareness campaigns.

Cost-effective compared to coverage

A single investment in pano advertising can deliver sustainable results with massive exposure, without incurring additional display costs per impression like other advertising channels.

See more: LED screen Vietnam airport advertising: A powerful channel to enhance brand visibility

The most effective pano advertising position at Vietnam airports

When implementing pano advertising in Vietnam, especially at airports, choosing the right display locations plays a crucial role in determining the success of the campaign. Areas with high passenger traffic, clear visibility, and long exposure time allow brands to make a stronger impression. Below are the most effective pano advertising locations at Vietnamese airports that businesses should consider:

Check-in area

While waiting to check in, passengers have plenty of time to look around. A pano placed here can easily capture attention and leave a lasting impression of the brand.

Waiting lounge area

During the waiting time before boarding, passengers tend to relax, use their devices, or simply look around. Placing pano advertising here helps capture their attention naturally and enhances brand recall in a comfortable setting.

Walkways

As the busiest areas in the airport with constant foot traffic and clear visibility, walkways serve as a golden spot for boosting brand recognition.

Outdoor area

Panos positioned at airport entrances, exits, or parking lots not only reach travelers but also impact those who accompany or pick them up, further expanding brand exposure.

The cost of pano advertising at Vietnam airports

The cost of pano advertising in Vietnam’s airports varies widely, depending on factors such as location, airport size, type of display, and rental duration. Currently, advertising rates range from 10 to 100 million VND per month. Notably, major airports such as Noi Bai, Tan Son Nhat, and Da Nang typically charge 30 – 50% higher than provincial airports due to higher passenger traffic and prime advertising locations. 

For a detailed price list and location options that best fit your budget, please contact Quangcaosanbay.vn via Hotline: 0936 737 727. Our consulting team is always ready to provide fast and professional support.

Professional pano advertising in Vietnam implementation process

To ensure a pano advertising campaign delivers maximum effectiveness while complying with regulations, businesses should follow a structured process consisting of the following steps:

Step 1: Site survey and location selection

Conduct a field survey to identify prime locations with high visibility and heavy foot or vehicle traffic, ensuring alignment with the campaign’s communication goals.

Step 2: Design and approval

Based on the selected location, the creative team develops a pano design with striking visuals and concise, memorable messaging. The design is then submitted to relevant stakeholders at airport for review and approval.

Step 3: Installation and quality inspection

Once approved, the pano is installed in compliance with technical standards and safety requirements. At the same time, the quality of visuals, lighting, and durability under various weather conditions is carefully tested.

Step 4: Supervision and handover

The entire installation process is closely supervised to ensure quality and schedule adherence. After completion, the business and implementing partner carry out final acceptance and officially launch the pano into operation.

Read more: Airport advertising in Vietnam: A high-end media channel for leading brands

Quangcaosanbay.vn – A trusted partner for pano advertising in Vietnam services

With over 10 years of experience in airport advertising, Quangcaosanbay.vn is proud to be a trusted partner of hundreds of domestic and international brands. We provide comprehensive pano advertising solutions at major airports such as Noi Bai, Tan Son Nhat, Da Nang, Cam Ranh, Phu Quoc, Vinh, and Cat Bi, helping businesses enhance brand visibility and reach millions of passengers every year.

Quangcaosanbay.vn is committed to:

• Prime locations: Ensuring that pano ads are placed in high-traffic areas with clear visibility and long exposure time.
• Professional design and installation: A creative and technical team accompanies clients from concept to completion, guaranteeing aesthetic appeal and safety.
• Fast procedures and full support: Comprehensive services including location consulting, permit application, installation, and maintenance.
• Proven credibility: Hundreds of successful advertising campaigns for leading brands across various industries.

Pano advertising in Vietnam is a powerful marketing choice for brands aiming to boost awareness, strengthen professional image, and engage high-value customers. Contact us today via Hotline: 0936 737 727 for expert consultation and the most effective advertising solutions with Quangcaosanbay.vn.