Tiếng Việt
Cat Bi Airport advertising is fast becoming the top choice for businesses seeking to optimize their customer outreach campaigns. Strategically located in Hai Phong – one of the major economic hubs in Northern Vietnam, Cat Bi Airport plays a vital role not only in the nation’s aviation network but also as a prime venue for brands to enhance visibility and leave a lasting impression on their audience. Join Quangcaosanbay.vn as we explore the formats and effectiveness of Cat Bi Airport advertising in the following content.
About Cat Bi International airport
Cat Bi International Airport, located in Hai Phong City, is one of the most important aviation gateways in Northern Vietnam. The airport features a 3,050-meter runway, modern facilities that meet ICAO 4E standards, and is designed to handle up to 4 million passengers per year. Looking ahead, Cat Bi is projected to serve 13 million passengers by 2030 and 18 million by 2050. In 2024 alone, the airport welcomed about 1 million passengers, both domestic and international.
Beyond passenger growth, Cat Bi Airport also stands out for its strategic location near Hanoi, Quang Ninh, and other major economic zones, as well as its state-of-the-art infrastructure that supports international operations. These advantages make Cat Bi airport advertising a high-value channel, helping brands directly reach high-income travelers, business executives, and international tourists. With its combination of modern facilities, increasing traffic, and prime positioning, advertising at Cat Bi is a powerful and cost-effective solution for boosting brand visibility and long-term recognition in Northern Vietnam.
Benefits of Cat Bi Airport advertising
Cat Bi Airport advertising offers businesses a direct opportunity to reach a large volume of both domestic and international passengers. Below are the key benefits this advertising channel can deliver:
Increased brand awareness: Placing ads at key airport locations boosts visibility and creates a strong impression on travelers. At Cat Bi International Airport, around 70% of passengers arrive at least one hour before departure, this gives brand valuable time to stay in visitors minds during the journey.
Increased credibility and trust: Airport advertising is often linked with reputable and premium companies. At Cat Bi, more than 80% of passengers notice airport ads, helping brands build credibility and trust while shaping consumer perception and purchase decisions.
Greater opportunities for business partnerships: Cat Bi Airport is a hub for business leaders, investors, and professionals. With a planned capacity of about 13 million passengers annually by 2030 and up to 18 million by 2050, brands gain strong opportunities for growth and long-term partnerships.
Reaching the right audience: Cat Bi airport advertising allows businesses to reach the right travelers based on their journey purpose. Ads placed in VIP lounges, check-in areas, or baggage claim zones are especially effective in engaging high-income passengers and decision-makers.
Save budget costs: Advertising at Cat Bi Airport is considered cost-efficient because it offers long-lasting visibility with relatively lower investment compared to mainstream media channels. With a single installation, your brand can reach thousands of passengers daily without recurring costs like TV, radio, or digital ads. This sustainable exposure makes it an economical choice for businesses seeking maximum impact within a controlled budget.
See more: Pleiku airport advertising – Enhancing brand visibility in the central
Popular advertising formats at Cat Bi Airport
Cat Bi airport advertising is deployed in many diverse forms, helping businesses to flexibly choose according to their communication plan. Below are popular advertising forms used by many businesses:
- Billboard and pano advertising:
Billboard and pano advertising refers to the use of large-scale outdoor displays positioned in high-traffic zones outside the airport terminal, including entrances, parking areas, and the main access roads. Thanks to their impressive size and striking visuals, this format attracts attention from afar and helps establish immediate and powerful brand visibility.
- LED/LCD screen advertising:
Cat Bi Airport advertising via LED/LCD screens is a form of displaying TVCs, animated images or brand promotion content on electronic screens located in areas with high traffic. With modern display technology, sharp images and vivid colors, LED/LCD screens easily attract the attention of passengers, thereby helping to convey messages quickly and effectively.
- Standee advertising:
Standee advertising consists of advertising graphics exhibited on vertical frames, which are typically positioned in waiting rooms, check-in counters, baggage claim areas, or flight gates. Standees, with their eye-level size and eye-catching design, allow businesses to express messages in a straightforward and flexible manner. This is a low-cost, easy-to-implement alternative that is ideal for short-term campaigns or promoting brand messages at points of contact.
- Decal advertising:
Decal advertising is the process of applying brand images directly to surfaces such as glass doors, baggage conveyor belts, pillars, and check-in areas. With high customization capabilities and flexible display areas, decals allow brands to appear prominently in the passenger’s vision while taking up little space.
Read more: Effective Buon Ma Thuot Airport advertising solutions for brands
Key advertising locations at Cat Bi Airport
Cat Bi airport advertising offers a variety of high-impact placements designed to capture maximum attention from both domestic and international travelers. These strategic advertising spots are carefully chosen to ensure high visibility and engagement throughout the passenger journey:
- Arrival and departure halls:
These are some of the busiest locations at Cat Bi Airport. Placing advertising here allows direct contact with passengers and their loved ones. Large format screens and LED screens installed here provide a great opportunity to increase visibility and brand recognition.
- Check-in counters and security zones:
Advertising at check-in booths and security checkpoints targets passengers during their stay. Banners, decals, and digital screens are frequently used here.
- Baggage claim area:
Baggage claim areas have high traffic and long waiting times, making them ideal for effective messaging. LED screens on conveyor belts and standees are all branding opportunities for businesses.
- Passenger walkways and boarding gates:
The transition areas at Cat Bi Airport are ideal for impactful advertising formats such as hanging banners, standees, and LED screens. As passengers move between gates or wait to board, these ads formats ensure repeated brand exposure in a controlled environment, effectively enhancing brand recall.
- Lounge areas and VIP zones:
Business lounges and VIP waiting zones, which cater to premium passengers, provide unique advertising opportunities that identify your company with comfort, quality, and status. These areas give a more relaxed environment, which aids in message retention.
Cat Bi airport advertising cost
Advertising costs at Cat Bi airport depend on factors such as advertising type, location and implementation time. Large billboards, LED displays, and advertising in VIP lounges are all pricey but highly successful. Meanwhile, formats such as decal stickers, light boxes, and luggage cart advertising are more affordable, making them ideal for those with a flexible budget.
Currently, the advertising cost at Cat Bi airport is between 15 million and 150 million VND per month. For more information on advertising expenses at Cat Bi Airport, please contact Quangcaosanbay.vn at 0936 737 737 for the best advice and quote!
Advertising implementation process at Cat Bi airport
To ensure advertising effectiveness while complying with strict airport security regulations, the Cat Bi Airport advertising process follows a professional and organized workflow. The standard steps are as follows:
Step 1: Receiving requests and consulting advertising solutions
Businesses share information about their budget, campaign objectives, and duration. The advertising provider then recommends the most suitable formats and locations (e.g., LED screens, billboards, lightboxes, baggage carts), along with cost-effective advertising packages.
Step 2: On-site survey and passenger flow analysis
A technical team conducts an on-site inspection to analyze passenger traffic, visibility, accessibility, and infrastructure conditions in key areas such as the departure hall, boarding gates, baggage claim area, and VIP lounge.
Step 3: Proposal submission and contract signing
Based on survey results, the provider submits a detailed proposal with recommended formats, placements, and costs. Once both parties agree, a contract is signed to confirm commitments and the implementation schedule.
Step 4: Advertising content design and pre-approval
Businesses can provide their own advertising materials (designs, images, videos) or request design support from the provider. All content must be reviewed and approved by Cat Bi Airport authorities and relevant aviation regulators to ensure compliance with advertising and safety regulations.
Step 5: Licensing and installation
The provider handles the legal procedures with airport management. Once approved, advertising materials are installed at the designated locations. For digital formats, content is programmed and scheduled on LED/LCD screens. All installations meet safety, technical, and aesthetic standards.
Step 6: Monitoring, maintenance, and reporting
After activation, the provider continuously monitors the campaign, offers technical support and maintenance, and delivers regular reports (including performance metrics and real-time photos at Cat Bi Airport) to help businesses evaluate advertising effectiveness.
Quangcaosanbay.vn – A trusted provider of Cat Bi airport advertising services
Quangcaosanbay.vn takes pride in being the industry leader in Cat Bi airport advertising services. With a range of display sites, expert working procedures, and reasonable costs, we have helped hundreds of companies create successful marketing campaigns that draw millions of high-quality visitors every month.
With the help of our highly skilled consulting team, we are prepared to offer clients full support, from design and content production to selecting the most appropriate display duration. Every advertising solution is carefully optimized to ensure it aligns with the specific objectives of each business.”
Conclusion
Businesses who choose Cat Bi airport advertising have the chance to establish a polished and professional brand image in addition to reaching a huge number of potential clients. This is a wise investment choice that will benefit the company in the long run. For the greatest guidance and assistance, get in touch with Quangcaosanbay.vn via hotline: 0936 737 727 if your business is searching for a trustworthy service provider.
