Airport advertising in Vietnam: A high-end media channel for leading brands

Airport advertising in Vietnam is emerging as a powerful marketing channel in the booming aviation industry. With millions of passengers passing through major airports such as Tan Son Nhat, Noi Bai and Da Nang every year, brands are seizing the opportunity to reach high-value potential customers. From digital LED billboards to trolley advertising and luxury lounge screens, airport media offers superior visibility in a premium environment. Explore with Quangcaosanbay.vn right here.

Benefits of airport advertising in Vietnam

Airport advertising in Vietnam offers many outstanding benefits, helping businesses effectively reach their customers. Below are the great advantages that airport advertising in Vietnam brings:

Reach a large and diverse customer base:

Airports in Vietnam, especially major hubs like Tan Son Nhat, Noi Bai, and Da Nang, attract tens of millions of passengers annually. Brands can reach affluent, tech-savvy, and decision-making travelers in a premium, distraction-free environment.

Extended exposure time:

Passengers usually arrive at the airport well before their flight and spend considerable time in areas such as check-in counters, waiting lounges, and baggage claim zones. This creates opportunities for ads to be seen repeatedly and for longer periods, increasing brand recall.

Various advertising formats to choose from

A wide range of advertising options is available, such as lightboxes, LED screens, standees, trolley ads, and elevator displays,… These options allow businesses to choose formats that best fit their budget and marketing goals.

Increased brand awareness

Airport advertisements often convey a sense of luxury, modernity, and memorability. This helps enhance the brand image and leaves a lasting impression on potential customers.

Opportunities for partnerships and investment

Airports are commonly frequented by businesses and investors, making them ideal venues for networking. A brand’s presence here not only increases visibility but also opens doors to future business collaborations or investment opportunities.

See More: Advertising at Vietnam Airports: Full Pricing, Advantages & Implementation Steps

Forms of airport advertising in Vietnam

Airport advertising in Vietnam offers a wide range of formats designed to capture the attention of millions of travelers. These options not only enhance brand visibility but also allow businesses to target audiences effectively at different touchpoints within the airport. Common advertising formats include:

Lightboxes: Strategically placed in high-traffic areas, lightboxes offer constant brand exposure with vibrant, eye-catching visuals, both day and night.

LED/LCD screens: These digital displays deliver dynamic, high-definition content and are ideal for video advertisements or rotating campaigns.

Decals: Applied directly to surfaces like floors, walls, and glass panels, decals help guide attention while creating a strong visual impact in walkways or waiting areas.

Standees: Standee advertising at airports involves the use of upright display boards, typically made from materials such as foamboard, mica, rigid plastic, or banner fabric with metal frames. These standees are strategically placed in high-traffic areas such as check-in counters, baggage claim zones, and waiting lounges. The key advantages of this format include its compact size, ease of installation, and significantly lower cost compared to LED screens or billboards.

See more: The price of advertising airport Vietnam: Full detailed pricing update

Information booths: An airport promotional information counter is a small display booth or kiosk strategically positioned in high-traffic areas within the airport such as the main hall, waiting lounges, entryways, or baggage claim zones. Its primary purpose is to showcase products, provide direct consultation to passengers, or offer product sampling. This format is particularly well-suited for brands launching new products or seeking to drive real-time engagement with travelers.

Luggage trolleys: Luggage trolley advertising at airports refers to the placement of branded messages or promotional visuals directly on the body of baggage carts. These trolleys are used by passengers to transport their luggage from the check-in area to the boarding gate, or from the baggage carousel to the airport exit. As they move continuously alongside travelers throughout the airport journey, this format ensures sustained brand visibility and exposure to a broad and diverse audience.

Top-performing airports for advertising in Vietnam

Airport advertising in Vietnam is most effective at high-traffic airports with strong infrastructure and diverse media formats. Below are the top-performing locations that offer outstanding visibility and strategic reach for brands:

Tan Son Nhat International Airport (Ho Chi Minh City)

Tan Son Nhat Airport (Ho Chi Minh City) currently holds the highest passenger traffic in Vietnam, with nearly 40 million travelers recorded in 2024 and an expected surge to almost 10 million during the summer of 2025. This makes it the busiest airport across the entire Vietnamese aviation network.

In terms of infrastructure, Tan Son Nhat features modern domestic and international terminals, equipped with spacious waiting lounges, integrated baggage carousel systems, escalators, comfortable boarding areas, phone charging stations, and premium business lounges. Its advertising system is particularly diverse, including large-format LED screens, LCD displays in waiting areas, outdoor billboards, and digital standees positioned at high-traffic touchpoints.

Noi Bai International Airport (Hanoi)

Noi Bai Airport (Hanoi) ranks as the second busiest airport in Vietnam, serving over 30 million passengers in 2024. According to the Skytrax 2025 rankings, it was honored among the Top 100 best airports in the world, securing the 79th position.

Notably, the airport’s infrastructure has been continuously upgraded, particularly at Terminal T2, the international terminal. These enhancements provide an ideal environment for businesses to implement a variety of integrated advertising formats such as LED screens, lightboxes, and overhead hanging displays.

Da Nang International Airport

Da Nang Airport serves as a major tourism gateway for Central Vietnam, playing a vital role in connecting both domestic provinces and international destinations. With over 15 million passengers annually, it has become a prime location for brands seeking to launch effective advertising campaigns and directly engage a large pool of potential customers.

Cam Ranh International Airport (Khanh Hoa)

Cam Ranh International Airport is among the most modern airports in Vietnam, known for its high-quality services and ranked among the Top 10 cleanest airports in the world in 2025. In 2024 alone, the airport welcomed over 6.8 million passengers, with nearly 70% being international travelers. This is a high-spending and valuable customer segment.

With synchronized infrastructure, a premium environment, and steadily increasing passenger traffic, Cam Ranh offers an ideal opportunity for brands to launch impactful advertising campaigns, build strong brand presence, and effectively engage affluent customers right from their first point of contact.

Phu Quoc International Airport

Phu Quoc International Airport serves as a vital gateway connecting travelers to Vietnam’s premier island destination, often referred to as the “pearl island.” With over 10 million passengers annually, especially high-spending domestic and international tourists, the airport offers an ideal location for brands to launch impactful advertising campaigns. Modern infrastructure, large passenger volume and long waiting times make advertising at Phu Quoc airport easy to see and remember.

Advertising price list at Vietnam airport

Airport advertising in Vietnam, particularly at major hubs like Noi Bai, Tan Son Nhat, Da Nang, Cam Ranh, and Phu Quoc, varies in cost depending on several key factors – including the advertisement’s location within the airport, its size, the duration of the campaign, and the specific advertising format used (such as lightboxes, LED screens, decal stickers, information counters, or custom 3D models).
However, in general, airport advertising costs on the current market typically fall within the following range:

Note: The above pricing is for reference only. Actual costs may vary depending on multiple factors. To receive an accurate and customized airport advertising quotation tailored to your brand’s specific communication needs, please contact Quangcaosanbay.vn directly. Our team of experts will be happy to provide detailed consultation and support:

Hotline: +84 936 737 727

Whatsapp / Viber: +84 936 737 727

Airport advertising implementation process in Vietnam

To ensure customers receive the most professional and effective airport advertising in Vietnam service experience, Quangcaosanbay.vn follows a structured process as outlined below:

Step 1: Advertising planning

Clients provide a campaign brief that includes objectives, target audience, execution timeline, and advertising budget. Based on this information, Quangcaosanbay.vn will develop a detailed media plan proposing advertising formats, quantities, locations, durations, and specific pricing.

Step 2: Agreement and contract signing

Both parties agree on key terms including costs, incentives, warranty period, and campaign timeline before officially signing the contract.

Step 3: Advance payment

Clients make the agreed-upon advance payment, enabling Quangcaosanbay.vn to initiate the project.

Step 4: Advertising design preparation

Clients submit finalized advertising designs (maquettes) according to the size specifications provided by Quangcaosanbay.vn. For each type of advertisement, the finalized design will be used to obtain necessary permits from relevant authorities.

Step 5: Color and material sampling

Quangcaosanbay.vn produces test prints of the advertisements in different color tones, original, darker, and lighter for the client to choose from.

Step 6: Advertising deployment and installation

Quangcaosanbay.vn proceeds with the installation and execution of the advertising campaign in full compliance with the contract terms.

Step 7: Final acceptance, handover, and warranty

Upon completion of the installation, Quangcaosanbay.vn will prepare a report and send acceptance photos and videos to the client. The company also monitors and provides warranty services throughout the campaign duration to ensure advertising quality.

Quangcaosanbay – Leading airport advertising service provider in Vietnam

Quangcaosanbay.vn is a leading pioneer in providing airport advertising services across Vietnam, offering effective communication solutions tailored for businesses. Backed by an experienced team and a professional workflow, we are committed to delivering high-quality services with flexible advertising formats.

From LED screens, lightboxes, and glass decals to information booths and standees, our solutions are designed to align with each client’s specific marketing objectives. Quangcaosanbay.vn has successfully partnered with various businesses in running impactful campaigns at major airports such as Noi Bai, Tan Son Nhat, Da Nang, Cam Ranh, and Phu Quoc helping elevate brand visibility and reach millions of potential customers every year.

Nationwide airport advertising in Vietnam is not only a premium communication channel but also a highly effective strategy for businesses to reach high-value audiences, including tourists, business travelers, and international partners. With wide coverage across major airports such as Tan Son Nhat, Noi Bai, Da Nang, Cam Ranh, and Phu Quoc, this form of advertising helps elevate brand presence and leave a lasting impression on potential customers.

For in-depth consultation and expert guidance on selecting the most suitable advertising format aligned with your brand objectives, please contact Quangcaosanbay.vn today via hotline 0936 737 727.