Tiếng Việt
Airport advertising is an effective communication channel thanks to its ability to reach a large number of high-spending travelers. However, the airport advertising quotation is not fixed; airport advertising quotation vary depending on location, format, duration, and campaign scale. To optimize your budget and media impact, it’s essential to understand the factors that influence pricing. Join Quangcaosanbay to explore the latest airport advertising quotation and find the right solution for your business.
What factors influence airport advertising quotation?
Airport advertising quotation depend on various factors, including the following:
Airport location
Major international airports with high passenger traffic, such as Tan Son Nhat, Noi Bai, or Da Nang, command higher advertising rates. These locations attract affluent travelers, business executives, and international tourists, offering broader exposure and higher brand visibility.
Advertising format
High-impact formats such as LED screens, digital billboards, or video walls are priced at a premium due to their visual appeal and dynamic content capabilities. In contrast, traditional static displays like posters or banners are more cost-effective but deliver lower engagement levels.
Placement within the airport
Prime locations, including arrival halls, departure lounges, check-in counters, and boarding gates, come with higher rates as they guarantee maximum foot traffic and prolonged exposure. Peripheral areas such as parking lots or secondary corridors are more affordable, suitable for enhancing brand reach at a lower cost.
See more: Advertising at Tan Son Nhat airport services: Formats, prices & how to book
Campaign duration
Short-term campaigns (daily or weekly) generally incur higher per-day rates. Long-term commitments (monthly, quarterly, or annually) often include preferential pricing or value-added packages, ensuring sustained brand presence at a better return on investment.
Scale and volume of deployment
Comprehensive campaigns that utilize multiple formats or occupy several locations within the airport often benefit from bundled pricing and volume discounts, while simultaneously reinforcing brand dominance across touchpoints.
Production and installation costs
In addition to media space rental, advertisers must account for creative development, production, printing, and installation expenses. Complex setups, such as 3D installations or interactive experience zones, will elevate total campaign costs.
Exclusivity requirements
Securing exclusive rights to a specific zone significantly increases advertising costs. However, exclusivity eliminates competitor presence within the same area, maximizing brand impact and ensuring undivided audience attention.
Seasonality and peak travel periods
Advertising rates fluctuate based on seasonal demand. Peak travel periods, including holidays, festivals, or major events, typically see higher rates due to increased passenger volumes. Conversely, off-peak seasons may present opportunities for cost savings and favorable negotiations.
Advertising location:
Areas with high passenger traffic, especially spots where travelers are required to queue for procedures or wait for extended periods, such as check-in counters, security checkpoints, and departure lounges typically have higher advertising costs than other areas. However, selecting the right advertising location should also depend on the business’s target audience for each campaign.
See more: The price of advertising airport Vietnam: Full detailed pricing update
Latest airport advertising quotation in Vietnam
An airport advertising quotation can vary significantly based on the chosen format, location, and campaign duration. Below is a detailed pricing breakdown for the most commonly used airport advertising formats:
LED & LCD digital screens (Indoor/Outdoor)
This premium advertising format delivers dynamic, high-impact visuals, ideal for capturing attention in high-traffic areas such as departure lounges, baggage claim zones, and main walkways. Average pricing at major airports like Noi Bai and Tan Son Nhat ranges from USD 3,500 to 5,000 per week, with rates increasing for exclusive placements or peak travel periods.
Lightboxes (Static Backlit Displays)
Lightboxes offer exceptional brand visibility through illuminated static visuals that draw attention effectively, even in low-light conditions. Commonly installed along passenger corridors, check-in counters, and boarding gates, they are a high-impact format in airport environments. An airport advertising price quote for lightboxes typically ranges from $40,000 to $150,000 per year at Noi Bai Airport, while premium placements at Tan Son Nhat can command $60,000 to $220,000 annually, depending on location and display size.
Charging station advertising
This form of advertising capitalizes on passengers’ need to charge their devices while they wait, providing extended brand exposure at close range. At Tan Son Nhat, prices start at $5,000 per week, while smaller airports like Da Nang offer competitive rates starting at $2,000 per week.
Outdoor billboards & pano displays
Large format billboards are placed along airport approach routes or within the airport grounds, providing unparalleled brand visibility to both vehicles and pedestrians. Outdoor billboards along approach routes typically cost between US$60,000 and US$200,000 per year, while high-impact in-terminal billboards can cost up to US$250,000 per year, especially at major hubs such as Noi Bai or Tan Son Nhat.
Standee advertising
Standees are a flexible, cost-effective advertising tool that can be placed in high-traffic areas such as boarding gates, waiting rooms and arrival halls. This format offers flexible placement and is ideal for short-term promotions or brand awareness campaigns. At major airports such as Tan Son Nhat or Noi Bai, standee advertising prices typically range from US$15,000 to US$25,000 per unit per year. However, prices will vary depending on the location’s prominence, traffic density and campaign duration.
How to request an airport advertising quotation
Requesting an airport advertising quotation the right way helps businesses quickly receive a suitable, clear, and time-saving proposal. Below is a step-by-step guide:
Step 1: Prepare essential information for an accurate and timely quotation
Before sending a quotation request, businesses should prepare some basic information, including:
- The airport(s) where the campaign will be implemented
- Expected advertising duration
- Estimated budget
- Campaign objectives
- Target customer group
- Preferred airport advertising formats
Step 2: Submit your quotation request and receive the pricing details
Businesses should send their quotation request to the airport advertising service provider, including all the details listed in Step 1.
When reviewing the quotation, make sure it includes:
- Advertising location
- Advertising format and size
- Quotation details
- Sample images of the proposed ad placements
If you’re looking for a reliable partner to implement airport advertising campaigns, Quangcaosanbay.vn is the ideal choice. We provide full-service solutions including consulting, design, production, licensing, and operations at major and regional airports across Vietnam.
- Hotline: 0936 737 727
- Whatsapp / Viber / WeChat / Zalo: +84 936 737 727
- Website: Quangcaosanbay.vn
Tips to optimize your airport advertising budget
Airports are considered premium environments where most passengers fall into the mid- to high-income segment. As a result, advertising at airports offers significant advantages in building brand awareness. However, the cost of airport advertising is generally higher compared to some other media channels. Below are a few suggestions to help businesses optimize their airport advertising budget while still achieving strong communication results:
- Choose the right airport for your target audience: Select airports that align with your target customers’ travel habits. Advertising at airports frequently used by your intended audience ensures more accurate targeting, while also helping reduce costs and improve effectiveness.
- Select ad placements that are both visible and cost-effective: It’s not always necessary to choose the most expensive locations such as the airport front or central halls. Instead, consider high-traffic areas where passengers spend more time, such as waiting lounges or baggage claim zones. These areas offer excellent visibility at a more reasonable cost.
- Prioritize long-term advertising campaigns: Long-term advertising at airports often comes with better pricing compared to short-term campaigns. Not only does this help reduce overall costs, but it also reinforces continuous brand visibility and awareness.
- Combine multiple advertising formats: Rather than investing solely in large-format billboards, consider a mix of formats such as static signage, LED screens, decals, and standees. This multi-channel approach enhances visibility across different passenger touchpoints throughout the airport journey.
- Work with an experienced airport advertising agency: Partnering with a seasoned advertising provider ensures expert guidance on optimal ad placements, budget-friendly packages, and end-to-end support. This helps businesses avoid unnecessary operational costs and achieve higher campaign efficiency.
Airport advertising is a powerful marketing channel that allows brands to engage target audiences in a premium, high-credibility environment. To execute an effective and cost-efficient campaign, businesses should carefully review the airport advertising quotation, understand the pricing structure for each format, prepare accurate campaign details, and select the right implementation partner.
If you’re looking for the latest airport advertising quotation or need advice on solutions that match your budget and brand goals, don’t hesitate to contact Quangcaosanbay.vn via hotline 0936 737 727.
