Tiếng Việt
Nationwide airport advertising is increasingly becoming a strategic choice for businesses, thanks to its ability to reach millions of travelers quickly and directly each day. With prime locations, high passenger traffic, and a wide variety of advertising formats, airports serve as ideal touchpoints for brands to strengthen visibility and expand their reach. In this article, Quangcaosanbay.vn will present the outstanding potentials of airport advertising across Vietnam.
What is airport advertising?
Airport advertising in Vietnam is a brand communication method implemented at both domestic and international terminals nationwide. With a high and stable daily passenger flow, it is an effective marketing channel that allows businesses to directly reach a wide range of potential customers — from tourists and business travelers to professionals.
A variety of formats such as LED screens, lightboxes, billboards, booths, standee,trolleys, pano,… help brands gain strong visibility and enhance credibility in the eyes of consumers.
Key benefits of airport advertising
Running advertising campaigns across airports in Vietnam offers significant advantages for businesses, enhancing brand visibility and communication effectiveness. Here are some of the standout benefits:
- Reach a large volume of potential customers: Airports serve millions of passengers annually, including both domestic and international travelers. Advertising in these high-traffic areas allows brands to engage with a vast and diverse audience, boosting exposure on a national and global scale.
- Target the right customer segments: Airport advertising enables businesses to tailor campaigns to specific audiences based on travel routes, flight schedules, and passenger profiles (such as tourists, business travelers, and professionals). This targeted approach improves campaign relevance and increases the likelihood of converting interest into action.
- Strengthen brand recall: Consistent and prolonged visibility in airport spaces helps reinforce the brand message in the minds of travelers. Repeated exposure builds familiarity and boosts brand recognition over time.
- Open doors to business partnerships and revenue growth: Airports are frequent transit points for investors, executives, and high-net-worth individuals. By advertising in these strategic locations, companies can expand their network, attract valuable partnerships, and create opportunities for investment and increased sales.
- Premium advertising space with minimal distraction: Airports offer a modern, clean, and well-regulated environment, free from the advertising clutter commonly seen on busy streets. This ensures that brand messages stand out more effectively, delivering a strong impression with a high level of exclusivity.
- Rapid nationwide brand coverage: Advertising campaigns can be simultaneously deployed at major airports such as Nội Bài, Tân Sơn Nhất, Đà Nẵng, Cam Ranh, and Phú Quốc, allowing brands to expand their presence quickly across the country. Businesses can also flexibly choose specific airports that align with their target regional markets.
Common advertising locations at airports
At airports, advertisements are strategically placed in key areas to maximize passenger engagement. Some of the most prominent locations include:
Check-in area: Where passengers begin their journey and often wait in line to check-in for 20 – 45 minutes, making it a high-potential touchpoint for delivering advertising messages.
Security area: This is the area that all passengers must pass through to enter the departure lounge, where they are required to wait for their turn to undergo security screening procedures. Advertising here allows for close and direct exposure to passengers.
Waiting lounge: where passengers spend time before boarding, waiting time to board a plane usually lasts from 30 – 90 minutes, offering a great opportunity to increase brand recall.
Passenger bridge (jet bridge): The direct connection between the terminal and the aircraft, providing an exclusive and impressive space for decals or 3D model displays.
Baggage claim area: This is high-traffic area immediately after passengers disembark, this zone offers an ideal setting for advertising, where strategically placed lightbox displays and LED screens effortlessly capture the attention of arriving travelers during their transition through the airport.
Parking car: These areas allow brands to reach not only travelers but also their friends and family, expanding exposure. Popular form of advertising in this area include: pano, LED screens,…
Airport entrances and exits: Commonly equipped with large billboards and signage offering unobstructed views, catching the eyes of all who arrive at or leave the airport.
Popular forms of airport advertising
Airports offer a wide variety of advertising formats. Below are the most common types of advertising at airports in Vietnam:
Digital LED Screens: High-impact displays placed in terminals, check-in areas, and boarding gates to deliver dynamic brand messages.
Billboards & Lightboxes: Large-format static or illuminated ads at strategic points such as arrival halls, baggage claims, and parking areas.
Standee Displays: Freestanding promotional boards positioned at entrances, corridors, or near high-footfall zones.
Decal advertising: Decals are commonly applied to glass doors, corridor windows, and airport escalators. This format enables close-range, direct interaction with passengers during their movement through the terminal.
Luggage Trolley Branding: Ads printed on trolleys, offering mobile brand exposure throughout the airport.
Advertising at Public Charging Stations: Brand images or digital displays are integrated into public phone/laptop charging stations, attracting passengers’ attention during use.
Cost of airport advertising
Airport advertising in Vietnam depends on various factors such as ad placement location, advertising format, the number of placements, campaign duration, and the specific airport selected. To receive the most accurate and suitable quotation, businesses should clearly define their campaign goals and requirements.
If you’re looking for updated pricing and would like to explore the advertising packages offered, don’t hesitate to contact Quangcaosanbay.vn through the following channels:
- Hotline: +84 936 737 727
- Whatsapp / Viber: +84 936 737 727
- Email: info@quangcaosanbay.vn
- Website: quangcaosanbay.vn
With a team of experienced and professional consultants, Quangcaosanbay.vn is always ready to support businesses in developing effective airport advertising strategies that align with both budget and marketing objectives.
Top airports for advertising
In Vietnam, several prominent airports not only have high passenger traffic but also occupy strategic locations, allowing brands to effectively reach their target audiences. Notable examples include:
Tan Son Nhat International Airport (Ho Chi Minh City):
Tan Son Nhat Airport is the busiest airport in Vietnam, handling nearly 41 million passengers in 2024, consistently exceeding its original design capacity. On average, the airport serves more than 100,000 passengers and 600 flights per day, with traffic surging during peak travel seasons such as holidays and summer.
In early 2025, Terminal 3 officially opened, increasing the airport’s total capacity to 50 million passengers per year, meeting the growing demand for air travel. With its high passenger volume and constant activity, Tan Son Nhat is an ideal location for impactful advertising campaigns, offering direct access to a wide range of domestic and international travelers.
Noi Bai International Airport (HaNoi City):
Noi Bai International Airport is a major aviation hub in northern Vietnam, connecting Hanoi to various domestic and international destinations. In 2024, the airport welcomed nearly 30 million passengers, with over 500 flights per day. With modern infrastructure and two efficiently operated terminals (T1 for domestic and T2 for international), Noi Bai is an ideal location for advertising campaigns, offering direct and consistent access to both local and international passengers.
Da Nang International Airport (Da Nang):
Da Nang International Airport is a key aviation hub in central Vietnam, connecting the region to Hanoi, Ho Chi Minh City, and many destinations across Asia. In 2024, the airport handled approximately 15 million passengers, averaging 40,000–50,000 travelers per day. With two modern terminals for domestic and international flights and steadily growing traffic, Da Nang offers a strategic location for advertising, effectively reaching both tourists and business travelers from Vietnam and abroad.
Cam Ranh International Airport (Khanh Hoa):
In 2024, Cam Ranh International Airport welcomed nearly 10 million passengers, affirming its role as a key aviation hub in South Central Vietnam. Strategically located near major tourist destinations such as Nha Trang, Cam Lam, and Van Phong, the airport serves as a vital link for both domestic and international travelers.
Notably, international passengers account for 70% of total traffic, primarily from key markets such as Russia, China, and South Korea. With steady year-over-year growth and increasingly modern infrastructure, Cam Ranh stands out as one of the fastest-growing airports in Vietnam and a highly promising location for large-scale brand promotion campaigns.
Phu Quoc International Airport (Kien Giang):
Phu Quoc International Airport served over 4 million passengers in 2024, exceeding its current design capacity. Strategically located on Vietnam’s premier island destination, the airport plays a vital role in connecting Phu Quoc with major cities across the country as well as international markets such as South Korea, China, and Thailand.
With a steady increase in international tourist arrivals especially during peak seasons alongside modern infrastructure and consistent passenger volume, Phu Quoc Airport offers a prime location for advertising campaigns targeting both domestic and international travelers.
Step-by-step guide to airport advertising
To ensure the best advertising experience for clients, Quangcaosanbay.vn follows a well-structured and professional airport advertising process as outlined below:
Step 1: Gathering information and strategic planning
Clients provide initial information (brief) about their advertising campaign, including objectives, target audience, duration, and estimated budget. Based on this, Quangcaosanbay.vn proposes a tailored media plan detailing suitable advertising formats, quantities, placement locations, campaign duration, and cost estimates.
Step 2: Contract finalization
After refining the proposal, both parties sign a contract that clearly defines all terms, including pricing, timeline, discounts, and service warranty conditions.
Step 3: Initial payment
The client transfers an upfront payment to initiate the campaign execution process.
Step 4: Advertising design and approval
Clients submit advertising designs or content. Quangcaosanbay.vn assists in resizing, creating mock-ups, and finalizing the materials. Depending on the advertising format, the complete design will be submitted to relevant authorities for approval and licensing.
Step 5: Color proof printing
A test print of the advertisement will be created in various color tones (original, darker, lighter) and sent to the client for final color approval before mass production.
Step 6: Installation and campaign execution
The advertising materials are installed and launched as per the agreed timeline and specifications outlined in the contract.
Step 7: Handover and campaign monitoring
Upon completion of installation, Quangcaosanbay.vn provides photo documentation and a campaign report. Throughout the campaign duration, the team monitors and maintains the ads to ensure consistent visibility and effectiveness.
Quangcaosanbay.vn – Address providing reputable airport advertising services
Quangcaosanbay.vn is one of the pioneering companies specializing in providing airport advertising solutions across Vietnam. With extensive experience in the outdoor advertising and media industry, we offer creative, flexible, and effective advertising formats such as LED screens, lightboxes, billboards, decals, product display booths, standees, and more.
Every campaign is fully supported and executed by our professional team, ensuring timely delivery and alignment with each client’s communication strategy. Thanks to our established network at major airports like Tan Son Nhat, Noi Bai, Da Nang, Phu Quoc, and Cam Ranh, Quangcaosanbay.vn enables brands to reach millions of passengers annually, including tourists, businesspeople, and international investors, thereby enhancing brand visibility and corporate credibility.
Vietnam airport advertising is a highly effective communication channel that helps businesses maximize their promotional strategies and boost their business performance. If you are looking for suitable airport advertising solutions across Vietnam, don’t hesitate to contact Quangcaosanbay.vn via hotline 0936 737 727 for detailed consultation and a personalized quote.
